Job Description

About the Company

Our client is a dynamic powerhouse of digital marketing experts and advisors committed to empowering large-scale home improvement companies by fueling their top-line revenue. Through paid advertising & strategic advising, they've bridged the gap in the industry that lacked a highly profitable digital lead vendor. Their innovative service has enabled them to establish a prominent presence in this space and partner with over 60 large-scale home improvement companies across the USA & Canadian markets.

About the Role

As an Associate Director of Paid Search, you will oversee multiple Pod teams, lead strategy for a portfolio of clients, and be a key driving force in delivering exceptional performance. You'll play an integral role in scaling and innovating the department while setting standards in a high-performance environment.

Responsibilities

• Support Strategy: Oversee client strategy to ensure campaigns achieve performance objectives and support the company's strategic vision
• Coach the Team: Develop high-performing Pods by providing leadership, mentorship, and performance management to a team of 8-12+ performance marketers. Maintain regular communication through 1:1 meetings and team discussions to address challenges, provide feedback, and align on goals
• Drive Client Performance: Coordinate with Senior Managers to manage and optimize large-scale budgets, ensuring efficient allocation to maximize investment and hit agency benchmarks. Maintain a strong pulse on client performance and health by participating in internal meetings, planning sessions, and select client calls. Assist with developing improvement strategies for struggling accounts and monitor progress
• Department Support: Collaborate with the Senior Director to plan key goals and initiatives for the department and individual OKR + goal planning
• Raise the Bar: Meet leadership standards to support high-functioning Pods and effectively communicate success within the agency, including:
• Lead OKR and KPI management
• Manage P&L for Pods to ensure effective resource allocation
• Develop SOPs and best practices for specific client needs and overall department operations
• Collaborate with the Data & Analytics team to improve tracking, dashboards, and reporting
• Resource and capacity planning to support high-performing teams

Qualifications

• 8+ years of experience in Paid Search advertising
• Advanced knowledge and in-depth experience with Google Ads
• Experience managing over $1M/month in paid search spend
• 4+ years of experience managing 3+ team members
• 2+ years of agency experience preferred, but not required
• A strong command of the English language
• Must be located in Canada

Required Skills

The ideal candidate is a leader with a never-ending passion for Paid Search and expertise in navigating complex, evolving challenges in SEM. You can inspire confidence through transparency, expertise, and leading by example while fostering a high-performance environment.

Preferred Skills

• Experience running Google ad campaigns for home improvement companies
• Experience leveraging GA4
• Bing Advertising experience

Pay range and compensation package

This role offers a competitive salary range of $110,000 - $130,000.

Benefits

• A fully remote work environment with an office in Vaughan for in-person collaboration
• 20 days PTO (vacation)
• 14 days PTO (Holidays & Sick days)
• Group Benefits - Health, Dental & More
• Company-provided MacBook computer
• Home Office Budget + Merch delivery to get you started
• Work Abroad Policy: Flexibility to work from different locations

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