Job Description

At OtO , we believe that groundbreaking technology paves the way for a sustainable and enriching tomorrow. We build elegant, intelligent solutions for homeowners who want lush lawns without waste, saving time, water, and effort. And now, we’re ready to bring that story to life on TikTok and Reels and beyond.

About the role:

We’re looking for a hands-on Content Creator who lives and breathes short-form content. You’ll script, shoot, edit, and publish engaging videos that highlight OtO’s smart lawn care products and the people who use them. This isn’t a “social media manager” gig, it’s a content-first, creator-driven role made for someone who loves being in front of the camera and has a sixth sense for what’s trending.

If you’re the kind of person who sees a TikTok trend and immediately thinks, “We could totally make this our own,” we want you on the team.

What you’ll do:

• Own short-form content creation across TikTok, Reels, and YouTube Shorts, from concept to publish
• Capture in-the-moment, scroll-stopping visuals that reflect the OtO brand in a fun, authentic, and surprising way
• Regularly shoot in our GTA office and test yard, filming products, skits, tutorials, and trend-hacks
• Travel to customer homes and install sites (up to 25%) across the U.S. and Canada to document real-life use cases
• Stay ahead of TikTok trends, memes, audio, transitions, fonts, and viral formats
• Collaborate with the creative and marketing teams to align on storytelling, product features, and CTAs
• Create content that sparks joy, builds community, and drives engagement

You’re a fit if you…

• Have proven experience making short-form videos that have grown an audience (TikTok/IG/YT Shorts)
• Are confident both behind and in front of the camera, natural, fun, and ready to roll
• Edit fast and fluently using editing software like CapCut, Final Cut, Premiere, or similar tools
• Can spot trends before they go mainstream and know how to jump on them quickly
• Have a strong sense of timing, hooks, pacing, and thumb-stopping visuals
• Love testing new ideas and iterating based on performance metrics
• Are collaborative, self-starting, and thrive in a fast-moving creative environment
• Are available to travel and shoot content on-location with happy customers or in cool spots

Bonus points for having:

• Experience in consumer hardware or smart home products
• Understanding of performance creative (how content drives conversions or sales)
• Light graphic design or motion graphics skills
• Copywriting flair for writing great captions, hooks, and CTAs

Why Join OtO?

• Be part of a fast-growing, category-defining Canadian startup
• Help shape the social voice of a brand loved by thousands of customers
• Competitive Salary: we offer a salary that matches your skills and experience
• Comprehensive benefits to keep you feeling your best
• Collaborate with a founder-led team who values creativity, experimentation, and impact
• Travel opportunities
• Enjoy paid time off, our yearly holiday shutdown, and flexible work arrangements.

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