Job Description

Working for PHD Canada

PHD Canada With 40 Years of Canadian history, we are part of a Global network, brings the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.

We are a culture of thought-leadership, creativity and innovation.

We believe in our people and delivering great work for our clients. It is with these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

Purpose of the role:

Working closely with the Director, the Digital Activation Manager is expected to manage the client’s objectives and manage/oversee the day to day digital executions, delivering strategic excellence. It is expected that the candidate has a mid-level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of consumers. Key to this role is having a strong technology, analytic and communication background and bring performance results to PHD clients through strong marketplace partnerships, execution and optimization. Providing analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy. You will tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

Your Responsibilities

• Provide meaningful insights and interpretation of data, with actionable recommendations
• Track key media metrics and benchmarks.
• Flexibility to work across platforms. At times jumping in to support buyers when needed. (Facebook, Amazon, Google, etc)
• Work with performance analysts to analyze primary and secondary data to develop data-driven marketing strategies for different target groups of consumers.
• Provide key support to analyst team in many aspects of online marketing campaigns, including campaign analysis and optimizations.
• Work closely with internal teams to develop pre-project measurement plans and post-mortem project analysis in order to develop specific and actionable recommendations.
• Build and maintain productive working partnerships with vendors, client teams, and agency partners/teams.
• Become the Omni, OMG’s people-based marketing platform, subject expert within team, supporting data driven audience’s, Digital content, and digital analytics requirements. (Training for subject expertise will be done with online learning and internal training.)

Key Qualifications

• 1.5+ years digital media, including buying, trafficking, analyzing, and optimizing.
• Knowledge/certifications in DCM, Google Analytics, and social platforms.
• Must be proficient in media terminology, media math, and reach and frequency calculations.
• Additional skill sets would include Attribution Modelling, working experience or knowledge of Data Management Platforms, etc.
• Experience within digital performance, acquisitions (lead generation, ROAS) required
• Experience in key verticals such as Retail or Technology preferred or other relevant verticals.

Education Requirements

• Relevant University Degree or College Diploma

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