Job Description

Job Title: Digital Communications Coordinator

Location: Calgary, Alberta

About the Business Council of Alberta:

The Business Council of Alberta is a non-partisan, non-profit organization dedicated to building a better Alberta within a more dynamic Canada. Composed of the chief executives and leading entrepreneurs of the province’s largest enterprises, Council members are proud to represent the majority of Alberta’s private sector investment, job creation, exports, and research and development. The Council works with leaders and stakeholders across Alberta and Canada in proposing bold and innovative public policy solutions and initiatives that will make life better for Albertans.

Position Overview:

We are seeking a highly creative and detail-oriented Digital Communications Coordinator to join our dynamic team. Reporting to the Communications Manager and working closely with the rest of the Communications and External Relation team, you will play a key role in shaping the visual and digital communications of the Business Council of Alberta (BCA) - helping to communicate great policy ideas clearly and persuasively, customized to our different audiences. A strong emphasis is placed on creative and technical production including graphic design and layout creation for BCA's policy reports, annual reports, and other materials, alongside multi-media content creation and management for digital platforms.

Key Responsibilities:

Graphic design & layout:

• Design visually compelling layouts for BCA's policy reports, annual reports, infographics, presentations, and other publications.
• Ensure brand consistency across all materials and maintain high design standards.
• Use tools such as Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva, or similar platforms to develop professional and polished outputs.

Digital content creation and campaigns:

• Develop and manage content for the website, email campaigns, and social media channels.
• Develop persuasive written content complemented by strong visuals that align with BCA’s branding and messaging.
• Optimize the performance of BCA’s digital promotion and campaigns.

Web design and management:

• Curate and update website content on Word Press, focusing on user-friendly design, functionality, and ease of information navigation.
• Collaborate with the team to optimize the online presentation of reports, articles, and media resources.

Audience customization:

• Deeply understand BCA’s different audience segments and customize content to reach them.
• Grow and steward audience lists.
• Use effective strategy and digital tools to get the right messages and content to the correct audience, using data to optimize.

Social media content curation:

• Create engaging social media graphics, videos, and posts that amplify BCA's message and initiatives.
• Schedule and monitor posts to enhance community engagement and reach.
• Run social promotion campaigns.

Digital analytics:

• Track and analyze digital engagement metrics using tools like Google Analytics and social media insights.
• Use insights to guide strategy and improve content performance.

Multimedia production:

• Produce and edit videos, audio, and images for use in campaigns and digital platforms.
• Enhance BCA’s storytelling capabilities through high-quality visuals.

Qualifications:

• Bachelor's degree in communications, information design, digital media, graphic design, or a related field.
• 1-3 years of professional experience in digital communications, graphic design, or a related role.
• Advanced skills in graphic design tools such as Adobe Creative Suite, Canva, or equivalent.
• Experience with content management systems such as Word Press and web design principles.
• Strong proficiency in video and audio production and editing.
• Familiarity with digital analytics platforms (Google Analytics) and marketing automation tools (HubSpot or similar).
• Exceptional attention to detail and a strong sense of visual design.
• Excellent written and verbal communication skills.

Preferred Attributes:

• Demonstrated experience designing professional reports or publications.
• Ability to juggle multiple deadlines while maintaining creativity and precision.
• A proactive team player with a solutions-oriented mindset.
• Passion for innovation and staying ahead of design and digital media trends.

Application Process:

Please submit your resume, cover letter, and portfolio showcasing your graphic design work, including layouts for reports, infographics, and digital content, to media@businesscouncilab.com by February 21, 2025.

The Business Council of Alberta welcomes applicants from all backgrounds to join our team. If you think your skills are a fit, write a great cover letter and tell us why!

Note: This job description is intended to provide a general overview of the role and may include other duties as assigned.

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