Digital Marketing Manager – Luxury Brand
Remote | Full-Time
Genuwine Cellars, a leader in luxury custom wine cellar design and installation , is looking for an experienced Digital Marketing Manager to take our brand and marketing efforts to the next level. This role requires a highly motivated, self-starter who thrives in a fast-paced, high-end design environment and can execute creative strategies with minimal oversight.
Who You Are:
You are a luxury marketing expert who understands how to reach and engage high-net-worth clientele. You are both a strategic thinker and a hands-on doer —able to switch between big-picture planning and day-to-day content creation . From managing SEO metrics and Google Ads to designing Instagram posts and business cards , you can do it all.
Key Responsibilities:
Website Management – Maintain, update, and optimize the website for performance, UX, and SEO.
Content Creation – Develop and execute high-end digital content, including website pages, social media posts, email campaigns, and marketing materials.
Social Media & Email Marketing – Plan and manage content calendars, create engaging posts, and send targeted email blasts that reflect our luxury brand.
SEO & Digital Ads – Monitor and improve SEO rankings, keyword strategies, and Google Ads to maximize visibility among affluent clientele.
Marketing Strategy & Target Audience Research – Identify and refine our ideal customer base and craft strategies that resonate with high-end clients.
Trade Show & Event Marketing – Plan and execute marketing strategies surrounding industry trade shows, ensuring brand visibility among key decision-makers.
Branding & Creative Design – Develop on-brand assets such as business cards, promotional materials, and digital content.
Analytics & Growth Planning – Analyze performance metrics and develop marketing roadmaps for growth and lead generation.
What You Bring to the Table:
✅ Luxury Marketing Experience – You understand the nuances of marketing to high-net-worth individuals and businesses.
✅ Proven Digital Expertise – Proficiency in SEO, Google Ads, Meta Ads, email marketing, content strategy, and website management (WordPress or similar platforms).
✅ Creative & Analytical Mindset – You can create eye-catching content while also tracking performance and refining strategies for better results.
✅ Self-Starter Mentality – You take ownership, work independently, and don’t require hand-holding to make things happen.
✅ Versatility & Adaptability – You can shift between creative tasks (Instagram posts, business cards) and analytical work (SEO reports, market research).
✅ Strong Communication Skills – You can effectively articulate marketing strategies and collaborate with internal teams and external partners.
Why Join Genuwine Cellars?
Industry Leader – We are a global luxury wine cellar design and installation firm, creating world-class wine spaces for discerning clients.
Full-Time & Remote – Work from anywhere while contributing to a brand that sets the standard in high-end wine cellar design.
✨ Creative & Strategic Freedom – We value innovative ideas and give you the space to execute them.
Growth-Focused – Help shape the future of our marketing and be a key player in our next stage of expansion.
If you have the skills, experience, and drive to elevate our luxury brand marketing , we’d love to hear from you!
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