Join the team at Carson Dunlop as a Digital Marketing Specialist and play a key role in driving business growth! We’re looking for a results-driven marketer to execute high-performance paid advertising campaigns, optimize our CRM for lead management and automation, and enhance our website for maximum user engagement and conversions. If you thrive in a dynamic environment and are passionate about digital strategy, we’d love to hear from you!
Carson Dunlop is a leader in the home and commercial property inspection industry, offering best-in-class home inspection services, commercial building assessments, and industry-leading training through the Carson Dunlop School of Home Inspection. We also provide Horizon Inspection Software, the premier reporting tool for home inspectors.
RESPONSIBILITIES
Paid Digital Advertising: Manage and optimize paid digital advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads to drive qualified leads. Develop audience targeting strategies, conduct A/B testing on ad creatives, copy, and landing pages, and continuously analyze performance metrics to refine and improve campaign effectiveness.
CRM & Lead Management (HubSpot): Optimize and manage HubSpot CRM for lead capture, nurturing, and segmentation. Develop automated workflows to enhance engagement and conversions while building and refining reporting dashboards to analyze campaign and lead performance.
Website Management: Manage and update our WordPress website to enhance user experience and SEO. Implement conversion rate optimization (CRO) strategies to drive engagement and lead generation while collaborating with content and design teams to refine landing pages and marketing assets.
QUALIFICATIONS
WHY WORK WITH US?
Ready to take the next step in your content marketing career? Submit your resume, portfolio, and a brief cover letter explaining why you’re the perfect fit for the Digital Marketing Specialist role at Carson Dunlop.
Carson Dunlop is an equal opportunity employer that values diversity and is dedicated to fostering an inclusive environment for all employees. We are committed to meeting the accessibility needs of all applicants throughout the recruiting and selection process. Please let us know about any accommodation and/or support requirements.
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