Job Description

We’re looking for a Director of Marketing and Business Development.  

Intercept is an award-winning B2B marketing agency that focuses on the global tech sector. Proud to be a modern employer certified by Great Place to Work® Canada for “Best Workplaces for Millennials” and “Best Workplaces in Professional Services”, it is a wonderful time to join our growing and passionate agency team!

Intercept is committed to achieving strong, sustainable growth in the coming years by building on its proven success with enterprise clients. To expand its customer base and attract new aspiring and emerging enterprise tech companies as clients, Intercept aims to establish itself as a recognized leader in B2B marketing for the tech sector. This strategy involves increasing the agency's visibility, showcasing its strengths, and enhancing its reputation among both established tech enterprises and emerging businesses. 

To support this ambition, Intercept is introducing a new role: Director of Marketing and Business Development. This position will focus on elevating the agency’s profile while strategically identifying, targeting, and engaging key ICPs. The ultimate goal is to drive growth and expand the agency’s client base through proactive business development initiatives. 

ROLE OVERVIEW:

We are seeking a dynamic, results-driven Director of Marketing and Business Development to join our growing B2B marketing agency specializing in serving enterprise clients within the technology sector. The Director will be responsible for elevating the agency's brand presence, developing and executing strategic marketing initiatives, and driving business development opportunities that lead to growth and engagement with key industry leaders. This is a leadership role that will require a strategic thinker with a strong track record in marketing, PR, lead generation and client acquisition within the enterprise tech sector.

Responsibilities Include: 

1. Brand and Profile Elevation:

• Drive thought leadership by securing high-impact PR opportunities, Op-Eds, and speaking engagements for executives of the agency at industry conferences, summits, and B2B or AI forums.
• Strategize and oversee the agency’s participation in B2B and AI-focused online events, including summits, webinars, and conferences to enhance the agency’s industry authority.
• Strategically select industry awards to compete in and lead the nomination process and submission of award entries to showcase the agency’s capabilities and success stories, positioning the agency as a recognized leader in B2B marketing for the tech industry.

2.Business Development & Client Acquisition:

• Identify and target high-potential enterprise clients within the technology sector, and initiate direct outreach strategies to engage prospective clients.
• Organize credential meetings with prospective clients for Agency executives to lead, presenting the agency’s strengths and unique value proposition to secure new business opportunities.
• Collaborate with senior leadership and account teams to understand evolving client needs and tailor business development strategies that align with client objectives (i.e. opportunities offered by AI introduction/adoption in entreprises’ marketing efforts)

 3. Lead Generation & Pipeline Management:

• Develop and execute targeted lead generation campaigns to identify new business opportunities within the aspiring-enterprise tech sector.
• Track and measure lead generation efforts, ensuring high-quality prospects enter the pipeline and are successfully converted to clients.

4. Strategic Marketing & Content Development:

• Manage the agency’s digital presence, ensuring consistency and impact across all online platforms, including the website, social media (including Agency’s LinkedIn feed, Agency’s executives’ feeds and their own LinkedIn feed), and digital marketing channels.
• Initiate the development of compelling marketing content, including thought leadership articles, whitepapers, case studies, and blog posts, to promote the agency’s expertise and thought leadership in the B2B marketing sector.
• Build and execute targeted marketing campaigns to attract and engage key decision-makers within the enterprise tech space. 

Qualifications: 

• Marketing and Business Development Experience: 10+ years in marketing, business development, or sales, with at least 5 years in B2B marketing (experience within the tech or enterprise sector a plus) 
• Proven Success in PR and Thought Leadership: Strong track record of securing PR placements, Op-Eds, speaking engagements, and award nominations that elevate brand recognition and authority. 
• Lead Generation Expertise: Experience developing and managing lead generation campaigns, with a focus on driving quality leads and pipeline growth. 
• Strategic Thinking: Ability to think strategically about the agency’s marketing initiatives and translate them into actionable plans to achieve measurable results. 
• Enterprise Client Acquisition: Demonstrated experience in identifying and engaging enterprise prospects and successfully closing new business deals. 
• Industry Knowledge: Deep understanding of the technology industry, including trends in AI, cloud computing, and emerging technologies, as well as key players and decision-makers in the enterprise tech sector. 
• Digital Marketing Expertise: Knowledge of digital marketing strategies, including content marketing, social media management, and SEO. 
• Collaboration Skills: Strong leadership and collaboration skills, with the ability to collaborate cross-functionally with executives and other leaders of the agency to achieve agency goals. 

Ideal Candidate Profile: 

The ideal candidate will be a self-motivated, entrepreneurial marketing leader who thrives in a fast-paced environment and has a strong experience. They should have a passion for technology and innovation, with a proven ability to engage high-level prospects, build relationships, and drive measurable business results. The candidate must possess excellent communication skills, both written and verbal, and be comfortable representing the agency in high-stakes situations such as executive meetings, while passing the baton to agency executives to speak at industry conferences, and public speaking engagements. 

What Success Looks Like: 

Success in this role will be defined by the following measurable KPIs: 

• Brand Visibility: Increase in media coverage, PR placements, and thought leadership contributions (e.g., Op-Eds, PR opportunity) with at minimum 1 publication per month. Increase awards won in North American B2B shows. 
• Lead Generation: Achieving a set target of qualified leads generated per quarter, with a targeted conversion leads to clients. 
• Business Growth: Securing new business revenue target from enterprise tech clients year-over-year. 
• Event Engagement: Successful execution of 1 to 2 speaking engagements, webinars, and participation in AI/B2B summits per quarter, contributing to increased inbound inquiries and brand recognition. 

Why join our team? 

We are passionate about our team and cultivating a culture rooted around our corporate values. 

Intercept offers the following benefits to full time employees: 

• Competitive pay: $90,000-$110,000 (based on experience) plus incentive. 
• Use of our company cottage at Innisfil’s Friday Harbour Resort. We’ll even give you a paid day off to enjoy it for a long weekend! 
• Monthly telecommunications allowance towards use of your home internet and mobile phone. 
• Comprehensive dental and medical benefits plus a Health Care Spending Account. 
• Annual wellness fund. 
• Group RRSP fund-matching program eligible after 3 years in role. 

Please note that only successful applicants will be contacted for an interview and additional screening. Thank you for your interest! 

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