LeverageTek is actively seeking an Email Marketing & Content Writer for a 12-month contract with it’s Ottawa based customer.
Work Location:
Hybrid – Head Office in Ottawa 1 day/week
Key Tasks
• Develop, write, and edit copies for a variety of different marketing campaigns, including email campaigns, landing pages, newsletters etc.
• Develop, write, and edit email copy for lead generation campaigns.
• Develop, write, and edit email copies for nurturing workflows across the entire customer journey from acquisition, conversion, and retention.
• Leverage AI to generate copies, suggest campaign approaches and optimize approaches to emails and email workflows.
• Develop, write, and edit email copy using personalization, segmentation, and other writing techniques based on the targeted audience.
• Edit, test, and proofread copy for all campaigns, including other team members’ work.
• Apply the EDC brand to all digital initiatives and represents the voice of the customer throughout the exporter journey.
• Work with stakeholders across the corporation to understand the problem they are trying to solve to develop and source content for email campaigns.
• Works with our translation department to request and review French.
• Work with other teams as required to acquire and analyze data and produce short-term and long-term trends and success reports.
Key Qualifications
• Experience writing and editing marketing communication copy and digital storytelling, ideally for email and web, for B2B customers and prospects for financial products and services.
• Experience using generative AI to create emails and email workflows
• A comprehensive understanding of Canadian Anti-Spam Legislation (CASL)
• Strong, sharp, and personable writing style and a keen understanding of how-to craft copy that moves people to act, and what actions will achieve the right impact at the right time.
• Knowledge of email marketing best practices and experience drafting content and copy for email campaigns with personalization and segmented audiences in mind.
Other Qualifications
• Great attention to detail with strong interpersonal qualities, ability to work both independently and with multiple stakeholders across the organization requiring project management skills.
• Ability to prioritize competing priorities in a fast-paced environment.
• A self-learner, someone who is proactive, loves to be challenged and trying new things.
Assets:
• Experience working in an AGILE Marketing environment
• The ability to write in both of Canada’s official languages.
• B2B/Financial services marketing experience
• Email automation experience using Eloqua, Marketo, Salesforce, or other email automation and CRM platforms
• Knowledge of front-end web development for email.
Familiarity with web analytics platforms, variable testing, tracking codes, parameters, and their relationship to databases.
About LeverageTek Staffing Solutions
Founded in 2003, LeverageTek provides end-to-end, cross-functional staffing solutions throughout North America. We are a trusted partner to leading private and public sector organizations and experts in talent solutions that create optimal business outcomes.
Don’t let our name fool you. Our roots are in technology, but we are also a proven leader in accounting and finance, sales and marketing, human resources, supply chain, and legal talent acquisition. We offer contract and permanent staffing, executive search, talent mapping, management consultancy, and contractor payroll management.
LeverageTek is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our customers, the candidates we represent, and the diverse communities we call home. We do all of this with kindness, empathy, and respect for each other. LeverageTek is committed to employment equity and creating a diverse and inclusive workplace. We welcome applications from all qualified individuals regardless of race, religion, gender, national origin, age, disability, and marital status.
Accessibility accommodations are available upon request
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