Job Description

Job Summary – Global Brand Marketing Director

Karat Home/Hulala Home is seeking an experienced  Global Brand Marketing Director to develop and drive brand strategies that ensure market leadership and long-term growth. In this role, you will define brand positioning, execute multi-channel marketing campaigns, and analyze consumer trends to identify growth opportunities. You will also lead a brand management team, collaborate cross-functionally, and optimize marketing investments to enhance brand competitiveness and loyalty.

Key Responsibilities:

• Develop and drive global or regional brand strategies to ensure market leadership and long-term sustainable growth.
• Define and reinforce the brand’s core values, positioning, and vision, ensuring consistent brand communication aligned with market needs and company objectives.
• Design and execute multi-channel integrated marketing campaigns, including advertising, PR, digital marketing, content creation, and consumer engagement, to enhance brand competitiveness and loyalty.
• Analyze market trends, consumer behavior, and competitive dynamics to identify growth opportunities and translate them into actionable plans.
• Lead the brand management team, foster talent development, and collaborate closely with sales, supply chain, R&D, and external partners to execute brand strategies effectively.
• Oversee brand budget allocation and management, optimize ROI, and ensure the efficient execution of marketing initiatives to achieve key brand and financial KPIs.

Qualifications :

• Bachelor’s degree or higher in Marketing, Business Administration, Economics, or a related field (basic proficiency in Mandarin is a plus).
• At least 8 years of experience in brand management or marketing, with a background in the FMCG industry and a minimum of 5 years in team leadership.
• Strong expertise in brand building and market operations, with the ability to develop and implement long-term brand strategies.
• Proficient in market data analysis and monitoring tools, leveraging data-driven decision-making to optimize brand performance continuously.
• Sharp market insights and a deep understanding of consumer behavior, with the ability to lead innovative branding and marketing projects.
• Excellent communication and collaboration skills to coordinate cross-functional teams and external partners effectively. Open to international travel.

* This position will need to have  mobile/flexible work arrangements both domestically and internationally(China) . It requires  frequent travel .

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