Key Job Accountabilities 主要職務
To define the local brand strategy in the local market in line with the international brand positioning;
contribute to growth by driving new product launches and pillar products
Oversee and guide brand development, manage portfolio priorities
Listen to and develop a deep understanding of local consumers and generate new insights
Monitor local trends and feed back findings to headquarter to ensure the portfolio of new product development
Take ownership of international launches and create the right angle of attack for success in the local market.
Ownership and responsibility for supervising the entire process
Manage the budget and the financial implications of forecasts
Lead local adaptation of advertising materials; influence media and promotion recommendations
Mobilize other departments to support marketing strategies and action plans
Recruit, develop and manage team. Ensure development of expertise and know-how in marketing
Must Have Aspects 必須項目
Preferred Qualification 希望項目
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