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About the Company:The company offers flexible working conditions that allow employees to work remotely 3 or 4 days per week. The company has a culture of high individual responsibility, empowering employees to manage their tasks without micromanagement. It has a flat and agile organizational structure, enabling quick decision-making and collaboration across teams, enhancing the work environment and providing opportunities for fast career advancement. The company is the industry leader in innovation in chronic pain management and oncology therapeutic areas, and employees contribute to meaningful projects improving patient outcomes. Job Purpose:Lead the strategic development and execution of comprehensive brand and product management strategies across the pharmaceutical portfolio, ensuring excellence throughout the entire lifecycle, from pre-launch to post-launch. Elevate customer engagement through an integrated omni-channel approach, seamlessly blending innovative digital tools, data analytics, and traditional marketing methodologies to enhance healthcare professional (HCP) experiences. Drive organizational capability-building and foster a culture of excellence by mentoring teams, championing innovative strategies, and ensuring alignment with corporate objectives and market needs. This position reports directly to the Head of Marketing, Japan.Key Responsibilities:•Develop and implement comprehensive brand strategies spanning product lifecycles to align with corporate goals and market needs.•Oversee market analysis and competitive positioning to maximize product impact and brand equity.•Lead the creation and localization of marketing materials and campaigns for brand teams, sales teams, and partners.•Design and execute an omni-channel marketing approach, combining digital tools (e.g., webinars, email campaigns, and online platforms) with traditional strategies to enhance customer engagement.•Streamline internal processes to improve integration of digital and offline marketing strategies and enhance the HCP experience.•Collaborate with global and local stakeholders to adapt global strategies for local market conditions while ensuring alignment with brand objectives.•Mentor and upskill teams in brand management and digital marketing techniques, fostering a culture of innovation and excellence.•Monitor and analyze marketing performance metrics, providing actionable insights to refine strategies and drive improvements.•Identify and address capability gaps, recommending targeted training initiatives to strengthen organizational performance.This is an extraordinary opportunity to shape the future of marketing in the healthcare industry, combining strategic vision with hands-on implementation to deliver unparalleled value for HCPs and patients alike.
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