Job Description

We are offering an exciting opportunity for a Director of Marketing in the Banking industry. The role involves developing and implementing targeted marketing strategies, managing both internal and external communications, and overseeing digital strategies. This role is 5 days per week in office, and requires banking industry experience. Candidates without industry experience will not be considered.

Responsibilities:

• Oversee the development and implementation of marketing strategies across various platforms such as email, website, text message, direct mail, and social media advertising.
• Manage internal and external communications to ensure brand consistency.
• Lead the digital marketing initiatives and strategies to increase brand awareness and reach.
• Formulate and execute a comprehensive digital strategy to boost the company's online presence.
• Direct content marketing efforts, ensuring the creation of high-quality and engaging content.
• Utilize skills in Content Management System (CMS), CRM, Google AdWords, and Google Analytics to monitor and evaluate the effectiveness of marketing campaigns.
• Utilize Facebook Insights to understand customer preferences and behaviors, and tailor marketing strategies accordingly.
• Plan and manage marketing campaigns, ensuring effective use of resources for maximum impact
• Oversee the management of marketing collateral to support marketing and sales efforts
• Coordinate marketing events to promote the company's products and services

Requirements:

• Proven experience in the banking industry, with a focus on marketing strategy and execution
• Mastery in the use of Content Management Systems (CMS) to oversee and control digital content
• Proficient in leveraging CRM systems for improved customer interactions and marketing efforts
• Demonstrable experience with Facebook Insights for data-driven decision making
• Expertise in Google AdWords for targeted advertising and lead generation
• Profound knowledge of Google Analytics for tracking, reporting, and understanding website performance
• Substantial experience in planning, developing, and executing effective advertisements
• Strong understanding of brand awareness strategies within the banking sector
• Proven ability to plan and manage marketing campaigns, ensuring alignment with overall business goals
• Experience in collateral management, ensuring marketing materials align with brand guidelines
• Solid background in digital marketing, including SEO, SEM, email marketing, and social media campaigns

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