Job Description

Company Overview:

Our client is a leading real estate developer with a strong track record of creating dynamic urban communities. With decades of experience, they are dedicated to delivering high-quality residential and commercial projects that shape and enhance neighborhoods. As the company continues to grow, they are seeking a Marketing Manager to lead and execute their marketing initiatives.

This role is in office near the Toronto/North York area.

Key Responsibilities:

Digital Marketing Execution:

• Develop and implement end-to-end digital marketing campaigns for real estate projects, including paid search, social media, email, and content marketing.
• Manage and optimize SEO/SEM strategies, Google Ads, and other digital channels to drive lead generation and engagement.
• Oversee the company website and project microsites, ensuring content is up to date and engaging.
• Utilize data analytics to track and report on campaign performance, making data-driven recommendations for improvement.
• Monitor and manage multiple campaigns, ensuring deadlines are met and proactively resolving any obstacles.
• Provide reporting and analysis on campaign performance, including KPIs, and offer recommendations for future strategies.

Creative Marketing & Collateral:

• Collaborate with internal and external designers/agencies to create high-quality brochures, floor plans, signage, and presentation centre assets.
• Lead the design and layout of marketing materials, ensuring consistency with the company’s branding and project identity.
• Manage the production of renderings, 3D tours, and interactive presentations for sales and marketing purposes.
• Ensure accuracy of room dimensions, layouts, and project details in all marketing materials.
• Write blog posts, email campaigns, and building content based on keyword and competitor research.

Presentation Centre & Project Launches:

• Oversee the design and execution of presentation centres, ensuring they reflect the quality and aesthetic of the project.
• Collaborate with the sales team on launch strategies and events to promote new developments.
• Coordinate the delivery of project signage, banners, and promotional materials.

Marketing Strategy & Leadership:

• Work closely with the leadership team to develop and execute marketing strategies aligned with business objectives.
• Manage relationships with external vendors, agencies, and partners.
• Stay up to date on real estate market trends, competitor activities, and best practices.

Qualifications:

• 5-8+ years of marketing experience in real estate development with Canadian or U.S. companies.
• Strong knowledge of floor plans, building layouts, and presentation centres.
• Expertise in digital marketing channels, including paid media, social, SEO, and content marketing.
• Experience with marketing collateral production (brochures, signage, and promotional materials).
• Proven track record of project management and executing successful marketing campaigns.
• Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
• Proficiency in marketing tools and platforms, such as Google Ads, Meta Ads, email marketing tools, and CMS platforms.
• Excellent communication skills and the ability to collaborate with cross-functional teams.

Apply Now:

This is an exciting opportunity for a strategic, creative, and digitally savvy marketing professional to join a growing real estate development company and play a key role in its continued success.

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