Job Description

Our Client is seeking a Marketing Manager to join the team in Birmingham, AL . This is a key Marketing opportunity to assist in developing and executing the company's brand strategy, optimize marketing efforts analyze market trends, consumer behavior, support event planning, manage marketing materials and contribute to social media and lead generation initiatives.

What you will do

• Assist in developing and implementing the company’s brand strategy
• Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for program success
• Compile research, forecasts, competitor analyses, campaign results, and consumer trends
• Build knowledge and education regularly and share best practices and local marketing tactics with team members.
• Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
• Assist in planning meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
• Maintain inventory of marketing materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
• Continually seek new sources of prospective customer data and provide recommendations to leadership
• Assist in execution of marketing plans to reach audiences through targeted channels

What you will bring:

• Experience in marketing coordination or similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience using data analytics software for research
• Excellent communication and presentation skills
• Knowledge of podcasting
• Familiarity with event planning and/or coordinating
• Knowledge of WordPress, Salesforce, and other web-based marketing products a plus
• Knowledge of SEO & Re-targeting
• Email campaigns
• Branding/Marketing materials

About Talon Hiring Solutions:

At Talon Hiring Solutions, we specialize in connecting talented individuals with companies that value their skills and expertise. We are committed to creating opportunities for growth and success for both our clients and candidates.

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