Job Description
DESCRIPTION
Are you a passionate reader? Do you want to help readers discover their next favorite author, book, Manga or Fliptoon? The Amazon Books marketing team believes reading is essential for a healthy society. Come join our team on our mission to inspire readers by making it easy to read more and get more out of reading.
We are seeking a creative, data-driven, and results-oriented Brand and Social Marketing Manager to lead the strategic development and deployment of best-in-class marketing programs that engage readers and drive the long term growth of the Japan Books business.
The successful candidate has a deep understanding of books culture in Japan and will bridge their passion for brand building while engaging customers across social platforms. You will lead the development of brand building programs and develop an engaged community of evangelists across Amazon Books and Kindle’s rapidly growing customer base. The right person is a cross-functional, creative, and results-driven marketer who is passionate about building social communities and can execute high-visibility campaigns efficiently. You will hold a high bar for execution and measurement.
The ideal candidate will have excellent organizational and communication skills, and be able to identify unmet opportunities then develop solutions, in a dynamic, fast-paced environment. Cross-team coordination, project management, executive communication, presentation and negotiation skills are required. This role is critical in executing strategic initiatives, providing exceptional customer experiences via above the line and social channels, and driving functional excellence and process improvement. Candidates must be successful both as individual contributors and in a team setting. You will lead the deployment of new programs, and work with key agency partners to bring those programs to the marketplace. You have first-class written and verbal communication skills, and are comfortable negotiating with key business partners and global Amazon teams to gain alignment on marketing plans and ultimately manage all aspects of project execution.
Key job responsibilities
* Develop brand and social strategy for Amazon Books and Kindle in Japan that helps drive business growth
* Build brand awareness, salience and affinity to fuel customer growth and engagement.
* Drive 360-degree branding campaigns across channels like TV, out-of-home, print, digital and social media.
* Responsible for end-to-end execution of campaigns from agency briefs to creative development, media planning, campaign execution and measurement.
* Collaborate effectively with cross-functional and global teams and external partners (marketing agencies) to deliver results.
* Drive brand consistency across marketing assets
* Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale
* Own branding budgets – track, forecast and drive efficiency
* Provide strategic marketing inputs into product roadmaps
* Define and deliver measurement and analytics for key metrics to understand program effectiveness, working closely with the Business Intelligence team
About the team
Books Japanの詳細はこちら
Learn More about Books Japan
Books Japanの社員インタビューはこちら
Employee Interview for Books Japan
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
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