Job Description

T&T Supermarket Inc. was founded in 1993 with two stores in BC. Since then, it has expanded rapidly and is now Canada’s largest Asian supermarket chain with 37 stores across the country: 14 in BC, 7 in Alberta, 14 in Ontario, and 2 in Quebec. The Company’s continuous expansion is going to bring more new stores in the next couple of years.

The Role

Reporting to the Manager, Marketing - Customer Loyalty, this role leverages digital tools and data-driven decision-making to enhance membership growth and engagement. The position includes email marketing, digital messaging promotion, digital analytics strategy, and traffic optimization, including paid advertising and SEM. Additionally, content maintenance and feature development for membership programs are part of the responsibilities.

Major Responsibilities

• Email & Digital Messaging Marketing: Develop and implement email marketing strategies, including campaign planning, theme scheduling, audience segmentation, and email automation setup. Expand digital messaging promotion across other channels (e.g., SMS, push notifications) to enhance customer engagement. Monitor and optimize performance through A/B testing and data analysis.
• Digital Analytics Strategy: Lead membership project dashboards, analyze member insights, and provide data-driven recommendations to support business decisions. Maintain and improve digital analytics frameworks for tracking engagement, retention, and conversion metrics.
• Traffic & Performance Optimization: Develop and optimize digital traffic strategies to enhance membership visibility and engagement. Manage and improve SEO/SEM campaigns in collaboration with agencies, ensuring cost efficiency and high ROI. Oversee paid media campaigns and continuously refine strategies to increase reach and conversion.
• Oversee the functional development and maintenance of the loyalty program, acting as a marketing team representative in development projects with IT and external partners.
• Support and collaborate with the marketing team on major campaigns, festivals, and special projects.
• Develop clear and well-structured documents, write and refine proposals, and independently present reports and strategic plans.
• Ensure all assigned tasks meet required deadlines.
• Support the company's overall marketing objectives, both externally and internally.
• Perform any other duties as assigned by the superior(s).

Knowledge, Skills and Ability Requirements

• Possess a minimum of 2-3 years of marketing experience. Digital marketing and user growth or customer loyalty experience background is an asset.
• Knowledge of data analysis and visualization. SQL and Power BI are must-have skills.
• Proficient PowerPoint presentation ability is necessary. Possesses analysis report and proposal skills in both English and Chinese.
• Strong editing and proofreading skills; creative and innovative with good attention to detail.
• Ability to communicate effectively across all levels of the organization and with external stakeholders.
• Ability to work independently, problem-solving, and interpersonal skills.
• Experience in working within a demanding, fast-paced or retail environment will be an asset.
• Completion of bachelor’s degree in business administration, with a focus on marketing analytics or business analysis preferred.
• Some travelling to various locations may be required from time to time.

Employee Benefits

• Quarterly discretionary bonus
• Life/AD&D insurance
• Extended health/dental/vision care
• Paid annual/sick/marriage/bereavement leave
• Subsidized staff meal
• In-store staff purchase discount

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