Job Description
Summary
The Manager, Social, supports the strategic planning and execution of paid social initiatives, contributing to both tactical planning and activation. They manage all aspects of campaign execution, including builds, QA, Prisma entry, optimizations, pacing, and post-campaign analysis. Additionally, they prepare client-facing deliverables and assist with presentations and performance recaps to clearly communicate recommendations.
Responsibilities
- Own and assist in managing all aspects of paid social campaign execution, including builds, QA, Prisma entry, optimizations, pacing, and post-campaign analysis. Ensure campaigns are delivered on time and meet client objectives.
- Develop innovative social activation strategies that align with client business goals. Structure these strategies tactically, ensuring efficient execution by the team and optimizing performance across paid social initiatives.
- Build and maintain strong relationships with social platform partners and creative agencies. Retrieve creative requirements from platforms, coordinate asset delivery for campaign launches and rotations, and provide insights on creative best practices.
- Work closely with Strategy, Marketing Science and Activation to ideate on innovation and capability development
- Engage with clients to build a strong understanding of their needs and how they can best utilize paid social media for their competitive advantage and ROI.
- Prepare and assist with client-facing deliverables, including performance recaps, presentations, and recommendations. Work with Senior Managers to present insights and recommendations to clients, ensuring clear communication and actionable next steps.
- Oversee and provide guidance on long term strategic social plans respective of the client’s business goals
- Continuously monitor and optimize campaign performance, providing data-driven recommendations for improvement. Ensure thorough reporting and analysis to drive client business growth and ROI.
- Support the implementation of internal process and quality control initiatives that ensure error-free execution of all tasks
- Work closely with cross-functional teams to ensure seamless integration of paid social initiatives into broader media strategies. Contribute to strategic discussions and help identify opportunities for growth and efficiency.
- Leverage Omni, our people-based marketing platform, to drive targeted audience activation, develop innovative channel planning strategies, analyze digital content inventory, and contribute to the overall success of marketing initiatives.
Education
- Relevant post-secondary education, training, or equivalent experience
Certifications
- Meta Blueprint
- Meta Valueprop
Skills
- Strong Analytical (Advanced) (Intermediate) and strategic thinking abilities, with the capability to derive actionable insights from Data.
- Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
- Proficiency in Media Planning and buying tools and platforms
- Exceptional narrative skills, with demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.
- Marketing Strategy
- Digital Marketing
- Social Platforms
Experiences
- 1-2 years of paid social experience
- Experience working on Retail or Technology Client
Key Performance Indicators (KPIs)
- Learn and utilize Omni, OMG’s people-based marketing platform, including contribution and collaboration for Audience development within Omni platform for activation, Studio for channel planning ideas, an digital content for inventory analysis and assessment, and more.
- Team utilization
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