The Offer
The Job
ROLE OBJECTIVES
This performance profile seeks to attract a performance marketer with a proven track record of driving business growth using paid tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and other paid marketing platforms.
As a performance marketer, you will be accountable for driving revenue and sales for Retail Dental Cover and Corporate Dental Cover.
This role will be reporting to the Head of Marketing and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
KEY RESPONSIBILITIES
Strategic Campaign Development
Campaign Optimisation
Own the Complete Funnel
Budget Management
Testing
Performance Reporting
Hunt for New Platforms
Collaboration & Communication
KEY PERFORMANCE INDICATORS
Acquisition (Grow Smile™dental cover)
Drive month-on-month growth in dental cover sales by building and executing a scalable acquisition plan for Smile™. Stay forward-looking, adapt confidently in ambiguity, and operate with a strong growth mindset to consistently achieve targets.
ROI (Return on Investment)
Measure the sales and revenue generated from individual platforms and campaigns. Track, monitor and improve the Lifetime Value of the customer, ensuring positive ROI for each campaign.
CAC (Customer Acquisition Cost)
Monitor and optimise the average cost incurred to acquire a new member or lead through campaigns, maximising new member acquisition within budget parameters.
Monitor and implement strategies to improve metrics across each stage of the acquisition funnel.
The Profile
REQUIREMENTS
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
The Employer
Our client is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
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