Job Description

About YBIMC

YBIMC is an award-winning integrated marketing and communications agency, this year celebrating our15th anniversary and our inclusion on the Globe & Mail’s Top Growing Company’s in Canada list. At our core, we’re storytellers and we believe that a modern marketing and communications strategy is multi-disciplinary, built around data, and supported by expert context. Our mission is to explore the unbounded potential of brands, across platforms, tactics, and disciplines. We craft narratives, design experiences, start conversations, analyze reactions, and continually optimize to deliver results for world-class brands.

About your role

As a PR and Influencer Coordinator at YBIMC, you’ll have the opportunity to help shape and execute communications strategy for world-class brands. You will work on public relations, influencer and experiential marketing, showcasing your capabilities with project management, media monitoring, and reporting, as well as developing your skills and building strong relationships among journalists and influential voices to heighten reach and relevance through earned media.

As a PR and Influencer Coordinator at YBIMC, you are accountable for:

• Helping develop press releases, as well as internal and external communication documents on behalf of clients, including but not limited to public announcements, press briefings and interview prep.
• Assist in managing influencer campaigns by identifying, researching, and engaging influencers, developing influencer lists, coordinating influencer participation at events and reporting on influencer performance.
• Conducting daily media monitoring for clients and competitors, developing media clippings, and sharing insights and reports with the team.
• Staying up to date on media research tools, metrics, and being well versed about the North American media landscape.
• Helping develop strategic and strong PR campaigns and messaging, creating unique and compelling stories, campaigns and event ideas for our clients’ brands and products, securing visibility and press coverage such as brand features, as well as placements in top national, regional, and online media outlets.
• Developing strong database(s) relevant to PR goals, brands, and target customer segments, and learning how to build and grow relationships with key media and influencers.
• Working cross-functionally with other departments to add value for our clients and the agency. Brainstorming creative ideas, supporting with existing and new client pitching.

What we're looking for

• 1+ years of professional communications experience with a strong understanding of public relations and digital marketing (post internship).
• Exceptional written, verbal, and interpersonal communication skills; a proven record of securing earned media, and drafting corporate communications for press releases, pitches, advisories, and one-to-one journalist outreach will be considered an asset.
•  Candidate must be detail-oriented and able to handle various projects simultaneously
• Understanding of public relations and influencer tools such as Meltwater, MRP, Cision, Muck Rack & Modash, and demonstrable understanding of the Canadian media landscape
• A passion for consuming media in all forms.

While we thank all applicants for their interest, only those selected for an interview will be contacted. Interviews will be conducted in person at our Toronto office. YBIMC is committed to diversity and inclusion of all people.

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