Product Marketing Manager, Aveda job at AVEDA 千代田線, JP

Job Description

Product Marketing Manager, Aveda The Product Marketing Manager is responsible for planning and executing product portfolio strategies and programs to drive the growth of Category/Hero products, executes brand image and brand equity goals, product renewals, product line promotions and launches, affiliate forecasting and product analysis, and execution of brand long- and short-term strategies and solutions. Collaborate with cross-functional departments, including Global and Regional teams, to manage the brand. Job Responsibilities: 1. Product Marketing 1.1 Product Marketing Strategy
Develop category/hero product/new product strategy and identify key goals and targets at key commercial touchpoints (DS/FSS/brand.com/retailer.com/SNS, /Media, etc.)

Create an omni product marketing calendar that aligns with APAC guidelines

Verification of salon service promotion plan

Validate channel-specific (salon/online/DS/FSS) specific salon marketing calendars and salon service promotion plans

Leading the standardization and visibility of work processes for efficient operations

1.2 Product Marketing Operations
Validate standardized and visualized workflows and processes to execute product marketing operations such as product continuity/stop management, product pricing management, product visual asset management, and VMD/store brochure guidance

1.3 Execute Product Marketing for Aveda
To create new recipes and new styling for products, she manages relationships with Aveda salon artists and leads stylists in all network salons to provide hair color recipes and styling services to salon customers.

Work with salon artists to create content and creatives for salon product promotions

Advising on relationship management with ASKK in order to clarify the strategy for acquiring existing salons and new network salons, as well as the understanding of the salon's promotional campaigns

Manage relationship management with network salons and provide insights to achieve uniform salon promotion planning across channels

Salon-Educational Site Content/Creative Validation

1.4 Local Product Development
Test new product prototypes with local consumers to gather consumer feedback and provide insights to identify opportunities for product development

Collaborate with U.S. R&D and brand teams to validate consumer requirements for the development of unique local products

Validate product analysis of domestic competitors and share the results with U.S. R&D and brand teams

2. Strategy Formulation 2.1 Develop an omni marketing calendar
Develop a strategic communication plan and KPI setting for the entire customer journey involving customer communications in the omnicommunication channel.

Develop an omnimarketing calendar for the entire brand to ensure that each stakeholder acts organically and fulfills their marketing responsibilities

2.2 Omni Demand Planning and Forecasting
Work with the DPIM team to develop annual, quarterly, and monthly demand forecasts

Based on past trends and the future vision of the business shared by management, the results of omni demand planning and forecasting are distributed and adjusted to each department

2.3 Budget Management
Ensure that Product Marketing budgets align with brand marketing goals and effectively meet the needs of marketing campaigns

Monitor day-to-day Product Marketing activities and budget allocation for necessary items, be aware of hidden and unplanned expenses, and measure return on investment (ROI)

3. Retail & Store Design
Manage local and Chinese vendors to ensure that store design and VMD are realized within limited cost, timeline and high quality

Review the results of a competitor analysis on store design and VDM, and negotiate with APAC to reflect the results in local and loision.

Work with the RDDC team to validate store design and VDM implementation

Manage the allocation budget for each store design project

4. Marketing Services
In order to ensure the efficiency and effectiveness of marketing service operations, we will work with F&A to standardize and visualize workflows/processes and implement Japan's unique import system.

Work with F&A to perform logistics operations such as product label registration, product name registration, import tracking, QA, and local sets/kits/GWP
Qualifications
Minimum of 8 years of relevant experience

Proficiency in both Japanese and English

Why Join Us We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career: Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge Career Development: we work with you to advance your career through short-term assignments, relocations and new experiences. Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours, enhanced parental leave, product discounts and competitive salary. Who We Are We are the global leader in prestige beauty -delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation - a desire to push the boundaries and invent the unexpected - as we continue the bold work of our founder Estée Lauder. We are a values-driven organization. Our actions are rooted in the Lauder Family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence. Building on these core values we also abide by the following principles:
Unwavering commitment to quality and excellence.

Infusing creativity and innovation throughout all aspects of the business.

Nurturing and developing world-class talent.

Cultivating an inclusive and diverse workplace.

Acting responsibly and caring for the communities we serve.
Job: Marketing Primary Location: Asia Pacific-JP-13-Chiyoda Job Type: Standard Schedule: Full-time Job Number: 2319681

Job Tags

Similar Jobs

Health Match BC

Pediatrics Job at Health Match BC

...who is passionate about rural medicine and outdoor adventure and looking to spend less time commuting and more time by the ocean, our Pediatrics opportunity might be for you. Join an incredibly supportive group of family physicians and specialists caring for the diverse...

ICON Plc

Pharmacovigilance Reporting Associate Job at ICON Plc

Pharmacovigilance Reporting Associate ICON plc is a world-leading healthcare intelligence and clinical research organi... ...e within each country and are focused on well-being and work life balance opportunities for you and your family. ...

Randstad

training & awareness manager - information security & cybersecurity. Job at Randstad

Lead high-impact security awareness initiatives. Collaborate with both local and global teams to implement cutting-edge cybersecurity practices. Stable, global industry leader ...

Cal Farley's Boys Ranch

Direct Marketing Assistant Job at Cal Farley's Boys Ranch

...for tribute gifts. Completes all correspondence thank-you notes that are considered non-standard. Assists Senior Director, Direct Marketing with invoicing, check requests and cost analysis. Requirements 1. An associate degree in a business-related field or completion...

Core Medical-Perm

Staff - Manager Registered Nurse (RN) - ED - Emergency Department - $80K-120K per year Job at Core Medical-Perm

...Core Medical-Perm is seeking a Registered Nurse (RN) ED - Emergency Department Manager for a nursing job in Dodge City, Kansas. Job Description & Requirements ~ Specialty: ED - Emergency Department ~ Discipline: RN ~ Start Date: ASAP ~ Duration: Ongoing...