Job Description

Minimum qualifications: Bachelor's degree in a Research or Quantitative field, or equivalent practical experience. 5 years of experience in a marketing research and insights role at an ads platform, publisher, or digital advertising agency. Experience working in a cross-functional team, managing projects with multiple stakeholders and priorities. Experience translating business problems into research questions and translating research findings and insights into marketing recommendations. Experience managing research or measurement vendors or agencies. Preferred qualifications: 5 years of experience with designing experiments, analyzing data from experiments, and summarizing findings. 5 years of experience with sampling, survey writing, and analysis of survey data including weighting and assessing data quality. 5 years of experience with qualitative research methods and approaches. 5 years of experience analyzing and manipulating data sets to leverage data insights into presentations for business stakeholders. 3 years of experience with data querying languages (e.g., SPSS, R, SQL) and tools to work with data sets. Experience in ads measurement or marketing research at an agency, ad tech, or media platform. About The Job: The Global Market Insights (GMI) team is a Center of Excellence within Ads Marketing. Our focus is on consumers, advertisers, and ad research that enables effective marketing, positioning, and pitching of Google and YouTube ads products. We partner closely with marketing, Go-to-Market (GTM), and sales messaging stakeholders, to ensure our research is relevant, timely, and effectively leveraged in marketing and sales narratives and events. As part of the GMI team, you will understand Google’s internal data and work with research vendors to design programs that are methodologically robust, and tuned to answer ads marketing's most pertinent business questions. As a Research and Insights Manager, you will have the opportunity to design, execute, and analyze research across the most important parts of Google’s Ads business and products, globally. You will conduct message tests, qualitative and quantitative studies, or ads effectiveness studies, and share insights with marketing and sales leadership. You will keep Ads Marketing and Sales teams informed of consumer and customer behavior and perception changes to enable ad sales and ads marketing GTM. You'll work proactively with stakeholders across functions to ensure the research design aligns with business objectives and manage the work according to the desired timeline. You will develop and share the key findings. The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Responsibilities: Build cross-functional partnerships to identify business questions and insights needed to drive the Google Ads marketing agenda forward. Deliver research that generates relevant and actionable insights for internal stakeholders. Conduct quantitative and qualitative studies, lab studies, experiments, or observational studies. Work with market and survey research vendors, write Request for Proposals (RFPs) and control the quality of data provided by vendors. Provide research and technical leadership by designing and recommending new analyses, infrastructure, or experiments, to drive improvements in the business. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. #J-18808-Ljbffr Google

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