Job Description

Role: Senior Brand Manager

Reports To: Chief Executive Officer

Key Relationships

INTERNALLY

• Digital Advisors including 2-3 direct reports
• Operations Team
• Marketing Team

EXTERNALLY

• Various Clients
• Any 3rd Party Vendors or Service Providers

About Commerce Canal

Commerce Canal provides various brands, licensees and wholesalers with sales and marketing support with brick & mortar retailers, eCommerce etailers and online marketplaces. Our unique offering ranges from on-site support to assist with merchandising to general sales representative support by region or classification. Brands currently supported include Hanes, LEGO Wear, Disney, Timberland, Nautica, 3Doodler, and New Balance to name a few. Commerce Canal currently processes and represents approximately $300mm in annual GMV with the following retailers, etailers and marketplaces: Amazon Vendor Central, Amazon Seller Central FBA, Costco, Kohls, Macys, Wayfair, Walmart, Zappos and several others.

Job Summary

The Senior Brand Manager will play a key role in strategic planning and execution of the go-to market strategy for several of Commerce Canals owned or licensed brands such as LEGO Wear, Hanes & New Balance. The go-to market strategy will include selecting the product to purchase, market and sell profitably to retailers including Amazon, Nordstrom, Macys, Kohls and Costco. Reporting to the CEO, he or she will work closely with internal stakeholders, retail partners, e-tail partners and external agencies to execute on this strategy. The ideal candidate will use data driven decision making to develop, plan, execute, analyze, and optimize programs that drive traffic to our marketplaces, increase engagement and conversion amongst website visitors. Experience within Retail and Ecommerce is critical.

Principal Accountabilities

Primary responsibilities include developing strategy and running daily operations for assigned client(s):

• Set clear GMV targets by client and brand tracking actuals to targets
• Propose, develop and execute brand strategy including channel selection, product strategy, pricing strategy and go-to market approach
• Coordinate with clients to collect necessary product descriptions and pricing.
• Maintain quality control of the catalog, ensuring all information is accurate and that product and pricing updates are consistent with our website.
• Measure and report on category/item performance as well as provide suggestions on continuous improvement strategies to improve catalog performance.
• Oversee marketplace management, digital marketing operations and digital platform operations;
• Maintain accurate catalog of various client products through product catalog uploading via vendor portals;
• Identify and report opportunities for product sales conversion using merchandising, enhanced content and A/B testing;
• Forecasting of annual sales and management of inventory planning & replenishment;
• Identify and execute the marketing roadmap and program innovation to drive this vision using Promos, Coupons, CPC ads, Display ads;
• Partner with Digital Advisor, Client Sales, Creative Development, and Support departments on launch successes including merchandising, performance management, etc.;
• Performing market research; Monitor trends and keep a close eye on competitive products in the marketplace; Analyze brand positioning, consumer insights and other various data including, but not limited to sales trend, conversion rates and return trends;

Minimum Qualifications

• Minimum 2-3 years of experience in brand management with the Amazon Seller Central and Vendor Central channels and Ecommerce marketplaces and etailers
• Experience with digital assets, A+/EBC content, SEO, Copywriting and Parent/Child Variations
• Strong understanding of eCommerce Metrics driven and use of data
• Experience building processes and reporting that allow your efforts to impact 700 brands vs. a few at a time
• Entrepreneurial, self-starter seeking to grow our clients' business and drive positive results
• Based in New York, NY.

Knowledge, Skills and Abilities Required

The ideal candidate must be able to work in a professional, fast-paced environment and be willing to deal with shifting priorities. The following knowledge, skills, and abilities are required:

• Proficient in Microsoft Excel, Word, and PowerPoint;
• Excellent oral and written communication using concise and pointed statements in a consultative manner;
• Strong analytical and innovative mindset;
• Highly flexible and adaptable;
• Ability to prioritize multiple clients, projects and tasks;

Benefits & Working Conditions

• Based in Midtown Manhattan with close proximity to major stations
• In-office Tuesday to Thursday with optional work from home on Monday and Friday
• Competitive salary
• Commuter benefits
• Annual bonus tied to company and team results
• Benefits include 99% premium coverage for health, dental and vision
• 401(k) plan with employer match
• Paid Time Off

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