Job Description

We're looking for a Senior Marketing Manager who is both a strategic thinker and an execution powerhouse. You’ll lead a growing marketing team while rolling up your sleeves to drive initiatives forward yourself. If you love switching between big-picture strategy and hands-on execution — and thrive in a fast-moving, build-as-you-go environment — this is your role. The ideal candidate is a versatile marketer with a strong foundation in digital marketing , content strategy , and campaign execution .

Key Responsibilities:

Lead, Mentor, Execute:

• Lead, coach, and inspire a multidisciplinary marketing team, while directly contributing to key projects and campaigns.
• Set clear goals and KPIs, provide regular feedback, and model a high-energy, high-performance work ethic.
• Jump in where needed — whether writing copy, launching campaigns, or optimizing digital ads — to help the team move faster and smarter.

Agency & Vendor Management:

• Collaborate with external agencies, freelancers, and consultants.
• Help to support broader agency management efforts, ensuring deliverables align with strategy, timelines, budgets, and brand standards.
• Oversee the quality and performance of external partners in coordination with other internal stakeholders.

Strategy & Execution

• Build and drive integrated marketing strategies that fuel brand awareness, lead generation, customer engagement, and retention.
• Personally own critical execution elements — from campaign development to asset creation to digital optimizations.

Campaign Ownership

• Plan, launch, and manage cross-channel marketing campaigns — and actively optimize for maximum results.
• Create campaign briefs, manage timelines, and directly execute or oversee delivery to ensure excellence at every touchpoint.

Content Marketing

• Work side-by-side with the team to produce compelling content across all formats: blogs, white papers, case studies, social posts, emails, video scripts, and more.
• Maintain brand voice and consistency, while pushing for innovation in storytelling and engagement.

Digital Marketing

• Drive execution of digital initiatives across SEO, SEM, paid social, email marketing, and display advertising.
• Own day-to-day management of campaign performance dashboards (Google Analytics, HubSpot, and others) — and optimize in real-time based on results.

Budget Management

• Build and manage the marketing budget, balancing smart investments with a sharp focus on ROI.
• Track spend against performance metrics, adjusting quickly to maximize impact.

Analytics, Insights & Reporting

• Analyze campaign and channel data to uncover actionable insights.
• Share regular updates with leadership, highlighting wins, lessons learned, and clear next steps for growth.

Qualifications:

• 5+ years of progressive marketing experience, including at least 1 year in a leadership role.
• Proven track record in digital marketing and content strategy.
• Experience managing and scaling a marketing team.
• Strong project management skills with the ability to juggle multiple priorities.
• Experience working with or within B2B SaaS or CRM industries is highly desirable.
• Excellent verbal and written communication skills.
• Experience managing external agencies and third-party vendors.
• Hands-on experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Apollo, Google Analytics, etc.).

Nice to Haves:

• Experience in demand generation and ABM (Account-Based Marketing).
• Experience in the Financial Services, Wealth Management, or Fintech space.
• Knowledge of marketing for the CRM or SaaS space.
• Graphic design or video content skills are a plus.

Why you should apply:

• Competitive Salaries with RRSP matching and $900 Lifestyle Spend Account
• Generous paid vacay and sick days
• A powerful Laptop
• Budget for courses, books, and personal development
• ❤️ Peer to peer recognition and rewards
• Team building events, happy hours and more
• Flexible, remote & hybrid work

About Maximizer:

Maximizer was founded in a garage on Vancouver Island, Canada, in 1987 — born out of a vision to help businesses better manage and grow their customer relationships. From our early innovations in contact management systems (CMS) and sales force automation (SFA), to today’s sophisticated customer relationship management (CRM) solutions, we’ve been at the forefront of the industry for over three decades.

Over the years, Maximizer has proudly served more than 100,000 customers and supported over 1 million users worldwide — with a strong footprint across industries, particularly among financial services firms, financial advisors, and wealth management professionals who trust Maximizer to help them grow and retain client relationships.

Today, we remain one of the few CRM providers globally offering full deployment flexibility — on-premise, private cloud, or shared cloud — with seamless access via desktop, mobile device, or our Maximizer mobile app.

As a proudly Canadian company, we are committed to helping businesses of all sizes achieve three critical goals:

• Win new customers
• Build long-term loyalty
• Maximize the value of every client relationship

At Maximizer, we don’t just deliver software — we deliver results, backed by over 30 years of experience in empowering organizations to grow smarter, faster, and stronger.

Interested? We’d love to hear from you!

If you’re a driven, results-oriented marketer with a passion for CRM, financial services, fintech, and the energy of a start-up or scale-up environment, we want to hear from you!

Maximizer CRM is committed to diversity and inclusion. We encourage all qualified individuals to apply, regardless of gender, race, religion, sexual orientation, or disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

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