Job Description

Social Media Specialist

Location : Remote, with the ability to travel to our Chicago showroom (55 W Monroe) as needed to capture content

Compensation : $3,000/month

Type : Contractor role with flexible hours, but availability required for weekly zoom meetings with the marketing team (schedule TBD based on availability)

About the Role

Balani is seeking a social media expert to refine and expand our digital presence across platforms. This role reports directly to the Director of Marketing and will collaborate closely with our marketing, sales, and operations teams to create compelling content that enhances brand awareness, engages our audience, and drives business growth.

The ideal candidate is creative, strategic, and well-versed in social media trends, with a strong understanding of luxury branding and high-end menswear. They must be able to develop and execute a content strategy that resonates with our target audience.

Responsibilities

Organic Social Media Strategy

• Develop and execute a social media plan to elevate Balani’s digital presence
• Develop and manage a content calendar for Instagram, Facebook, and LinkedIn
• Create engaging, brand-aligned content, collaborating with our graphic designer as needed

Content Creation & Posting

Instagram & Facebook

20 pieces of content per month

• 3 Reels per week (must be captured & edited by the specialist)
• 1 Static Post per week (may be captured by specialist or chosen from Balani's photo library)

LinkedIn

Post 1 company update per month. Topics include:

• Business highlights (new locations, partnerships, events)
• Client success stories (testimonials, before-and-after transformations)
• Industry insights (trends in luxury menswear, styling tips)

YouTube

Post 4 provided videos per month

• Receive a weekly video from a Balani stylist discussing custom menswear
• Upload the video to YouTube with an engaging title, and optimized description
• Create a custom thumbnail (cover art) to enhance visibility
• Edit and repurpose key moments from the video into YouTube Shorts for additional engagement

TikTok

• Explore and test TikTok opportunities repurposing content

Analytics & Optimization

• Monitor performance metrics and leverage insights to optimize content strategy
• Report on engagement, growth, and key KPIs to refine future content
• Stay ahead of industry trends, platform updates, and best practices

Qualifications

• Proven experience managing organic social media for a luxury, fashion, or lifestyle brand
• Strong video creation and editing skills (experience with Reels, Shorts, and TikTok)
• Experience using Canva, Adobe Suite, or similar design tools
• Ability to travel to Chicago as needed for showroom content capture
• Experience analyzing social media performance and adjusting strategy accordingly
• Highly organized, self-motivated, and proactive in content planning

Application

To apply, please submit your portfolio or samples of your work to marketing@balanicustom.com. Subject Line: Social Media Specialist Application

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