Job Description

ABOUT US

For more than 40 years, Brahmin has been designing luxury handbags that spark confidence in the people who carry them. Our croc-embossed Melbourne leather has been our signature since our start in 1982 and is well-loved for its one-of-a-kind texture. It all starts with a design. Each product is thoughtfully engineered for fashion and functionality. Then we hit the road to source the finest materials from around the globe. Be a part of our Marketing team as a Social Media Specialist to bring this legacy to life!

ABOUT THE TEAM

Love fashion, handbags and pop culture. Then this is the role for you! Our Marketing team is a dynamic group of handbag afficionados whose #1 goal is to make Brahmin a household name. The Marketing team works closely together and collaborates across the Brahmin organization to create buzz and energy for the Brand and showcase our amazing must-have-style!

The Social Media Specialist will amplify the brand voice and identity on Brahmin-owned social media channels, as well as the execution of brand content development. They’ll work with the Brand Marketing Manager, and cross functionally with Marketing, eCommerce, Creative and beyond on seasonal product/campaign launches, content curation, and content strategy. This position is considered hybrid, and requires in-office time located at our Corporate Headquarters in Fairhaven, MA.

YOUR IMPACT

This individual will collaborate closely across teams on social content plans, video, and thumb-stopping digital-first content. Equal parts creator, communicator, and analyst, you will play a key role in sharing and engaging with our customers on social platforms, while mining for new growth. Must be comfortable and confident multitasking on several projects at a time, working on tight deadlines and analytically inclined.

WHAT YOU’LL OWN

• Manage Brahmin social media channels day-to-day – content creation, community management, social commerce and reporting. A big focus will be on growth strategies, platform usage and new platform engagement
• Ideate social marketing initiatives and content that drive traffic, engagement, and conversion on Brahmin.com; understanding of which content and approaches work best across channels and why across the customer journey
• Serve as the lead on community management and social interaction with followers; partner with customer service to escalate issues, as needed
• Oversee the social presentation of seasonal tent poles (ex: “It-Bag strategy,” quarterly email calendar, new arrivals launches) across all social channels, with a special focus on Brahmin.com, organic social channels, LinkedIn
• Development and management of Brahmin blog for SEO and storytelling
• Manage day-to-day on meta shops and other social commerce opportunities
• Perform market research to identify and incorporate key trends, cultural movements, and timely messaging into brand’s monthly/yearly content strategy
• Deliver best-in-class data analysis to measure the effectiveness of organic social across platforms on brand awareness and customer engagement.

WHAT WE’RE LOOKING FOR

• Bachelor’s degree in marketing, PR, Communication or related field with 3-5 years of experience
• Expertise with the existing and emerging social media platforms (meta, TikTok, Snapchat, YouTube, LinkedIn, etc.) as well as meta-Shops
• Expert knowledge of social media metrics; able to analyze and interpret performance results and take action to increase effectiveness of social media campaigns
• Experience working in Google Analytics (GA4)
• Proficient Microsoft Office Suite
• Experience creating engaging and convincing digital and social content to elevate the brand and grow engaged social audiences
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Consumer goods experience required and Luxury Retail experience
• Pop culture, fashion and trend obsessed!

The job description describes the general nature and level of work being performed by people assigned to this job and is not intended to be an exhaustive list of all responsibilities, duties, and skills required. This job description represents the physical activities, demands and working conditions an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job duties and responsibilities.

Brahmin Leather Works LLC is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.

We strongly encourage candidates of all different backgrounds and identities to apply. This is an opportunity for us to bring in a different perspective and we're eager to further diversify our company. Brahmin is committed to building an equitable, inclusive, and supportive place for you to do some of the greatest work of your career.

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