Job Description

Social Media Specialist I at ESPN summary:

The Social Media Specialist I at ESPN is responsible for creating and distributing engaging content across various social platforms, focusing on reaching sports fans. This role involves collaborating with a team, utilizing social media data for informed content decisions, and adapting to the dynamic nature of sports events. The ideal candidate will have a background in social media, strong communication skills, and a passion for sports culture.

ESPN is seeking a Social Media Specialist I to work in a role that involves ideating, producing and distributing social content across more than 20 brand accounts and multiple social platforms. The ideal candidate thrives in a team environment and an has a desire to continuously test and learn in an ever-evolving industry. This candidate will report to a Sr. Social Media Specialist or Social Media Manager.

This role is highly preferred to be located in Bristol, CT. There may be an opportunity for this role to be located in Los Angeles, CA.

Responsibilities:

• Performs a wide variety of tasks to shape, create, and distribute content for fans across all ESPN brands on TikTok, Instagram, X, Snap, and Facebook
• Discovers User Generated Content resonates with ESPN Social’s audience and brand
• Follows ESPN Social standards of practice, including an adherence to reporting guidelines
• Supports colleagues in “backreading” content: catching mistakes and optimizing for each platform
• Utilizes social data to inform content decisions to increase engagement
• On occasion and with supervision, the Social Specialist I will co-lead brainstorming and planning social content for lower-tier events (ex: a player reaching a career milestone, HOF induction etc.)
• Recognizes that sports happen on nights and weekends; such shifts will be regular and required

Qualifications:

• Minimum of 1 years’ experience in social media or a closely related field
• Fundamental content creation skills in social media ideation, copy and video/photo editing
• Sound knowledge that spans the sports landscape, including current athletes, rules, and storylines across multiple leagues.
• Must be comfortable quick-turning content when news and live game action are occurring simultaneously
• Strong understanding of internet culture and the role it plays in sports
• Demonstrated communication and organizational skills

Preferred Qualifications:

• Demonstrated news judgement 
• Experience using video editing software (e.g. Final Cut, Premiere)
• Experience using photo editing software (e.g. Photoshop, InDesign)
• Reaching young fans (high school and below), women fans and casual, less-avid sports fans is a priority. Knowledge and experience in creating sports content as it intersects with topics like gaming, fashion and pop culture for these audiences is a plus.

Required Education:

• High school diploma or equivalent

Preferred Education:

• Bachelor’s degree or equivalent in Journalism, Communications, Media or related field

#ESPNMedia

The hiring range for this position in Los Angeles, CA is $58,630 to $78,650 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Keywords:

Social Media, Content Creation, Sports Marketing, Digital Engagement, Social Platforms, User Generated Content, ESPN, Audience Engagement, Media Production, Sports Content

Job Tags

Full time, Casual work, Shift work, Night shift, Weekend work,

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