Job Description
Marketing Specialist – Social Media Focus
Are you passionate about social media and marketing? Score Promotions, a leading provider of branded merchandise, is seeking a skilled and dynamic Marketing Specialist to join our growing team.
In this role, you will play a key part in developing and executing strategic marketing initiatives, with a strong emphasis on social media. This is an exciting opportunity to contribute your creativity and expertise in a fast-paced, collaborative environment.
If you're ready to make a meaningful impact and elevate our brand’s digital presence, we invite you to be part of our innovative marketing team at Score Promotions.
Responsibilities:
- Assist in the development and execution of marketing strategies to promote Score Promotions' brand, products, and services.
- Plan and coordinate marketing campaigns across various channels, including email, digital advertising, content marketing, and events.
- Create compelling and engaging content for marketing materials, such as brochures, presentations, website copy, blog posts, and social media.
- Create, develop and implement social media marketing strategies to increase brand awareness, engagement, and lead generation.
- Use platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote brand awareness
- Monitor social media trends, platforms, and tools to ensure Score Promotions maintains an innovative and effective presence.
- Plan and execute social media advertising campaigns, including budget allocation, targeting, and performance analysis.
- Engage with online communities and influencers to build brand advocacy and foster meaningful relationships.
- Collaborate with cross-functional teams to align social media efforts with overall marketing objectives.
- Monitor and analyze social media metrics, generate reports, and provide actionable insights to optimize performance.
- Stay up-to-date with industry best practices and emerging trends in social media marketing.
- Monitor and analyze marketing campaign performance, including key metrics like reach, engagement, conversion rates, and ROI.
- Provide regular reports and insights on marketing activities to management, highlighting successes, challenges, and areas for improvement.
- Assist in managing relationships with external vendors, agencies, and partners involved in marketing initiatives.
- Support lead generation efforts through the implementation of lead nurturing programs, lead scoring, and marketing automation.
- Collaborate with cross-functional teams, including sales and upper management, to align marketing strategies with overall business goals.
- Maintain a strong understanding of the promotional products industry and keep up to date with industry news and developments.
Qualifications:
- Background in Creative Advertising, Marketing, Communications, or a related field.
- Minimum of 3 years of experience in social media marketing, preferably in a B2B or promotional products environment.
- Proven track record of managing and growing social media channels, with a strong understanding of different platforms and their audiences.
- Proficiency in social media management tools, analytics platforms, and content creation tools.
- Excellent written and verbal communication skills, with a keen eye for detail and ability to craft engaging content.
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- Creative mindset and the ability to think outside the box to develop innovative social media campaigns.
- Self-motivated and able to work independently, as well as part of a team.
- Familiarity with graphic design software and intermediate video editing skills.
At Score Promotions, we value diversity and are committed to creating an inclusive workplace. We encourage applications from all qualified individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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