Job Description

Our client, a leading performance marketing agency, is looking for a Sr. Google and Meta Media Buyer to join their team.

Please note: The person in this role must sit in Canada.

Key Responsibilities

Strategic Media Buying & Performance Marketing Leadership

• Lead Campaign Strategy: Develop, execute, and optimize integrated paid media campaigns on Google, Microsoft, and Meta platforms to achieve aggressive performance targets.
• Full-Funnel Vision: Understand how SEM and social channels intersect within the broader marketing funnel—from top-of-funnel brand awareness to bottom-of-funnel conversions—and tailor strategies accordingly.
• Innovative Ad Management: Oversee the creation, testing, and optimization of advertisements across diverse placements (Search, Performance Max, Shopping, YouTube, GDN, Demand Gen, Facebook, Instagram, Audience Network).
• Comprehensive Account Oversight: Direct full SEM and social media advertising strategies, auditing accounts, and collaborating with account teams to maximize ROI.
• Large Account Management: Leverage extensive experience managing large accounts with $1M+ monthly budgets to drive scalable growth and profitability.
• Advanced Feed & Tag Management: Oversee Google Merchant Center feed quality and ad platform integrations while troubleshooting tracking issues and ensuring accurate pixel/tag implementations.
• Audience & Data Strategy: Research and identify new audience segments, keyword opportunities, and cross-channel tactics, leveraging advanced attribution models and performance metrics.
• High-Level Analytics: Deliver detailed, actionable insights through robust reporting (using GA4, Looker Studio, Meta Business Manager, etc.) and spearhead A/B testing initiatives to refine campaign strategies.

Client Leadership & Strategic Account Management

• Executive Client Partnership: Serve as the primary strategic advisor for key client accounts, guiding them with data-driven insights and high-level performance strategies.
• Mentorship & Communication: Lead executive-level client meetings and strategy sessions, clearly articulating complex data insights and translating them into strategic recommendations.
• Growth & Upsell Strategy: Identify strategic opportunities for client expansion and upsell initiatives, ensuring sustained, long-term success.
• Team Collaboration: Mentor and collaborate with internal account managers, brand strategists, and creative teams to deliver cohesive, performance-focused solutions.

Creative Strategy & Content Oversight

• Elevate Messaging: Guide the development of compelling ad copy, landing page content, and email marketing messaging that resonates with target audiences.
• Collaborative Creative Leadership: Partner with design and creative teams to ensure consistency between strategic messaging and visual storytelling.
• Market Insight Leadership: Oversee market research initiatives to ensure all messaging is strategically aligned with evolving market trends and client objectives.

Technical & Leadership Requirements

Media Expertise & Strategic Acumen

• Advanced SEM Mastery: Extensive expertise in Google Ads, Microsoft Ads, and performance marketing across full-funnel strategies, including Connected TV advertising.
• Large-Scale Campaign Management: Demonstrated success managing large accounts with $1M+ monthly budgets, ensuring strategic scalability and optimized performance.
• Attribution & Analytics: Mastery of advanced attribution models, analytics platforms (GA4, Looker Studio), and data interpretation to drive strategic decision-making.
• Proven Innovation: Demonstrated success in leveraging advanced media strategies, managing pixel/tag implementations, and optimizing bid strategies across multiple platforms.

Analytical & Leadership Excellence

• Strategic Data Analysis: Exceptional ability to analyze complex data sets and translate insights into actionable, business-driving strategies.
• Project & Team Leadership: Strong leadership and mentoring skills with a proven track record in guiding high-performance teams.
• Detail-Oriented & Big Picture Thinking: Adept at diving into the minutiae of campaign issues while keeping a clear vision of overarching business goals.
• Creative & Collaborative: Outstanding communication and creative problem-solving abilities in a fast-paced, remote work environment.

Qualifications

• Experience: 3+ years in digital marketing, strategic client success, or media buying in high-performance environments, including experience with large-scale budgets and cross-channel strategies.
• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Work Style: Proficiency in managing complex projects, leading cross-functional teams, and thriving in a remote, results-oriented environment.

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