Job Description

About Us:

NOIC Academy is a leading educational institution committed to fostering academic excellence and creating a supportive learning environment for students. Being a full-time private boarding secondary school, it has offered Ontario Secondary School Diploma (OSSD), International Baccalaureate Diploma Programme (IBDP) and A-level qualifications.

Position Summary:

The Short-term training programs offer a wide range of services, including TOEFL, IELTS, SSAT, SAT, GRE, GMAT preparation, K-12 credit course tutoring, University Application Support Service etc. We are looking for an experienced and results-driven Coordinator to lead and manage marketing efforts for our short-term training programs. The Coordinator will be responsible for developing and executing strategies to drive program enrollment, increase market share, and establish strong relationships with potential clients. This role requires a deep understanding of the training industry, excellent leadership skills, and the ability to build a high-performing sales team.

Key Responsibilities:

• Develop and Execute Sales Strategies: Lead the development and execution of sales strategies to meet enrollment targets and revenue goals for short-term training programs
• Client Acquisition and Relationship Building: Establish relationships with educational institutions, corporations, and individual clients to promote and sell short-term training programs. Build and maintain long-term partnerships.
• Sales Presentations: Lead presentations, webinars, and meetings with potential clients to showcase program offerings.
• Market Research and Analysis: Conduct market research to identify new business opportunities, potential clients, and industry trends. Analyze competitors and adapt strategies to maintain a competitive edge.
• Team Leadership and Training: Manage, mentor, and motivate a sales team to achieve individual and team sales targets. Provide coaching, training, and professional development to team members.
• Collaboration with Marketing and Program Teams: Work closely with the marketing department to align sales and marketing strategies. Collaborate with the program development team to ensure the programs meet client needs.
• Sales Reporting and Forecasting: Track sales performance and provide regular reports to senior management on progress, opportunities, and challenges. Forecast sales and contribute to budget planning.
• Customer Feedback and Program Improvement: Collect client feedback and collaborate with the training program team to ensure continuous improvement in program offerings and delivery.

Requirements

• Bachelor’s degree in Business, Marketing, Education, or a related field (Master's degree preferred).
• Proven experience (5+ years) in sales, business development, or a similar leadership role in the education or training industry.
• Strong understanding of short-term training programs, certifications, and corporate training needs.
• Excellent leadership, communication, and negotiation skills.
• Ability to develop and maintain client relationships and partnerships.
• Goal-oriented with a strong track record of meeting or exceeding sales targets.
• Analytical mindset and ability to interpret sales data to make informed decisions.
• Bilingual in English and Mandarin

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