Job Description

JOB SUMMARY:

As a memberof the Marketing team, the Digital Marketing Manager will be responsible for developing, implementing, and optimizing digital marketing campaigns across multiple platforms. You will play a crucial role in enhancing brand awareness, driving website traffic, and generating leads or sales. This position requires a blend of creativity, analytical skills, and strategic thinking to execute successful online marketing initiatives.

MAJOR RESPONSIBILITIES:

• Develop, execute, and manage digital marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.
• Configure and maintain DNS/GTM/GA4 settings for all company websites
• Manage and oversee Google Tag Manager (GTM) and Google Analytics 4 (GA4)
• Monitor and analyze website traffic, conversions, and user engagement through Google Analytics and other analytics tools.
• Conduct keyword research and implement SEO best practices to enhance organic search rankings.
• Collaborate with design and content teams to create visually appealing and compelling digital marketing materials.
• Stay up to date with industry trends, digital marketing best practices, and emerging technologies.
• Act as a key touch point for cross-functional teams to manage website project priorities and establish execution timelines
• Develop and maintain lead generation/assignment automation for USA and CANADA markets
• Create and manage email DRIP automations
• Implement and maintain integrations with RegFox (Salesforce), GO2 Webinar (Salesforce), and Showpad (Salesforce)
• Manage and oversee sales enablement tool (Showpad)
• Coordinate off-trend marketing automation campaigns
• Collaborate with cross-functional teams to ensure a seamless customer experience on the ecommerce website
• Analyze all digital marketing initiatives, generate insights, and provide actionable recommendations to optimize campaigns, increase conversions, and drive revenue growth.

ADDITIONAL RESPONSIBILITIES:

• Perform other duties as assigned and required

MINIMUM QUALIFICATIONS:

Technical Knowledge/Experience

• A fast learner, creative thinker, and team player with a problem-solving mindset
• Ability to meet competing deadlines and a “get it done” no task too small attitude
• Detail-oriented, quality-focused, and driven to consistently meet competing deadlines
• Self-motivated and curious, who always strives for excellence and eager to learn more about the industry trends and developments related to the digital landscape
• Demonstrate a strong understanding of digital marketing KPIs, digital acquisition channels, and digital marketing campaign programs (Facebook Ads Suite, Google Ads, Google Analytics, etc.)
• Experience using CRM tools such as HubSpot, Pardot, or Salesforce
• Experience testing digital engagement strategies and optimizing programs based on campaign results
• Excellent writing (proofreading, editing, etc.) and oral communication skills
• Graphic design skills preferred but not required
• A Bachelor’s degree or college equivalent program in Business with a focus in Marketing and/or 3 to 5 years of experience working in a similar role

Behavioral

Demonstrated ability to apply the following behavioral competencies on the job:

• Teamwork: ability to work independently and effectively and productively with others
• Communication: understand and follow verbal and written instructions
• Problem Solving: anticipating, analyzing, diagnosing and resolving problems
• Organization and Planning: utilizing logical, systemic and orderly procedures to meet objectives
• Flexibility: ability in adapting to change

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