Job Title: Direct Marketing Manager Department: Marketing Reports To: Director of Channel Marketing Position location: This is a limited hybrid role. To be considered, you must reside in Missouri (MO), Kansas (KS), or Oklahoma (OK), with a preference for candidates in the Kansas City area. Summary The Direct Marketing Manager is responsible for developing and implementing marketing strategies to acquire profitable customers. This includes managing platforms, overseeing vendors, and evaluating performance. The primary focus is to drive business revenue and meet overall growth objectives through effective direct marketing initiatives. This role has a direct impact on revenue and EBITDA, requiring deep expertise in all aspects of direct marketing acquisition. The Direct Marketing Manager collaborates closely with other channel managers to ensure a seamless customer journey from prospect generation to loan completion. Success in this role demands an analytical, systematic approach to problem-solving and the ability to thrive under performance-based evaluation. Responsibilities include the following: Weekly management of all channel related activity that drives to hitting the weekly funding goal. Daily communication regarding budgeted goals. Campaign management to set up a variety of direct marketing campaigns including, but not limited to mail, email, SMS, Ringless Voicemail, and push notifications. Manage projects in detail, meticulously, and in compliance with organizational goals. Manage and analyze customer acquisition marketing campaigns through the coordination of agencies and vendors. Provide regular, concise reporting and analysis to Management and Executive teams. CRM platform management. Regularly meet with outside marketing agencies to evaluate past campaign performance and plan future campaigns. Analyze web properties, transactional emails, customer service phone calls and other customer touch points with a focus on lead conversion. Create and execute website A/B and multivariate testing in association with other channel managers. Assure the quality of all delivered marketing collateral. Blend data-driven insights with creative and strategic thinking to plan, shape, and execute impactful marketing campaigns. Conduct in-depth evaluations of past campaign performance and collaboratively plan future initiatives. Analyze market trends, consumer behavior, and competitor activity to identify growth opportunities. Provide clear creative direction and guidance to the Creative team, emphasizing a primary focus on campaign marketing strategy. Stay up to date with industry trends and best practices in copywriting, creative marketing, and design to bring fresh ideas and approaches to the team. Supervisory Responsibilities This job has no supervisory responsibilities. Education and Experience
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