Job Description

Key Job Accountabilities 主要職務

To define the local brand strategy in the local market in line with the international brand positioning;

contribute to growth by driving new product launches and pillar products

Oversee and guide brand development, manage portfolio priorities

Listen to and develop a deep understanding of local consumers and generate new insights

Monitor local trends and feed back findings to headquarter to ensure the portfolio of new product development

Take ownership of international launches and create the right angle of attack for success in the local market.

Ownership and responsibility for supervising the entire process

Manage the budget and the financial implications of forecasts

Lead local adaptation of advertising materials; influence media and promotion recommendations

Mobilize other departments to support marketing strategies and action plans

Recruit, develop and manage team. Ensure development of expertise and know-how in marketing

Must Have Aspects 必須項目

• Product marketing experience at least more than 3-5 years
• Leadership
• In-depth product knowledge and brand business know-how
• Knowledge of local retail dynamics and environment
• Research and market data analysis
• Business level to fluent English

Preferred Qualification 希望項目

• FMCG, Luxury, or other commodity business (not necessarily from cosmetic business) background
• People management experience
• Financial knowledge (P&L, expansion analysis, sales forecasts)
• Advertising and media planning knowledge

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