Job Description

Purpose & Overall Relevance for the Organization:

Drive an effective and efficient brand activation across all communication touchpoints within Running & Outdoor & Motorsports concepts in the country with full alignment between the global Brand Communications and local Business Units. Develop and ensure excellent implementation of category activation for own retail and w holesale accounts while providing respective category contents for digital activation.

Key Responsibilities:

• Provide the country relevant input to global Business Units and Brand Communications at the commercial input timing
• Support the creation of annual/seasonal local brand marketing plan and calendar with Brand Activation and other Business Unit Brand Communications , based on input from global and country commercial needs
• Lead the execution of the local category marketing plan , including presentation deck to key wholesale partners for implementation
• Lead the creation of the local content in alignment with the k ey s takeholders (listed in the Key Relationships section) and global Brand Communications obtain ing approval if necessary
• Align with the Brand Activation team on the PR/Social and media strategy for a campaign execution
• Manage the execution of the Marketing Expenses plan per company business strategy
• Support local trade meetings by providing appropriate sell-in tools
• Support Sales at sell-in to present the annual and seasonal account marketing and investment plan for alliance and key accounts.
• Manage the production and implementation of bespoke alliance and key account campaigns

KPI’s:

• Brand / Category Net Sales
• Market share of respective categories
• Compliance to marketing expense guidelines
• Share of conversation in PR/Social
• Share of search
• Key campaign sell through %

Knowledge, Skills, and Abilities :

• S ufficient degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail , PR, digital, social) with a major brand or retailer (sporting goods industry prefer r ed)
• Ability to develop and implement local marketing plans following global guidelines
• Marketing budget planning and management
• Strong presentation skill to internal and external stakeholders
• Strong user of MS Office suite of products
• Sufficient a bilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team

Requisite Education and Experience / Minimum Qualifications:

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• At least 5+ years’ experience in relevant Marketing fields
• Business level in English / Japanese in native level preferred

Key Relationships:

• C ategory Brand D irector and Senior Manager, and Brand Activation teams
• Global Brand Communications
• Global/Country Business Units
• Country Senior Leadership, especially Retail and Wholesale Lead
• Country Finance and Legal
• External partners (Key Wholesale partners, Agencies, Brand Partners, etc.)

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