Job Description

Job Title: Marketing Coordinator

Location: Ville Saint-Laurent

Company: Lavanett

About Us: Lavanett is a leading provider of commercial laundry equipment and supplies. We are committed to offering top-quality products and exceptional service to our clients. As we expand our presence into new markets, we seek an experienced and independent Marketing Coordinator to increase website traffic, build our customer base, and elevate our brand visibility.

Position Overview: We are seeking an experienced Marketing Coordinator who can independently plan, execute, and optimize marketing initiatives aimed at unexplored markets. This role requires an autonomous, strategic thinker with proven digital marketing experience and a track record in driving lead generation and brand growth.

Key Responsibilities:

• Independently develop, implement, and manage targeted marketing campaigns designed to increase website traffic and brand awareness in new markets.
• Conduct market research to identify and effectively target potential new customer segments.
• Create compelling and engaging content across social media, email newsletters, and company blogs.
• Proactively optimize digital marketing efforts through SEO, SEM, and analytics tools to enhance lead generation and conversions.
• Regularly collaborate with the sales team, aligning marketing activities with sales objectives to drive business growth.
• Monitor, analyze, and report campaign performance, providing actionable insights to continually improve marketing effectiveness.
• Effectively manage and track marketing budgets, ensuring optimal allocation and efficient resource use.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• Minimum of 3-5 years of proven experience in digital marketing, specifically in driving traffic and generating leads.
• Solid understanding of SEO, SEM, content marketing, and social media management.
• Demonstrated experience in independently targeting and penetrating niche or new markets.
• Strong analytical skills with the ability to interpret data and implement strategic improvements.
• Excellent communication skills, both written and verbal.
• Autonomous, organized, and proactive approach to work with strong problem-solving abilities.

Preferred Skills:

• Proven experience with marketing automation tools such as HubSpot or Mailchimp.
• Familiarity with Google Analytics and other analytics tools.
• Previous experience or familiarity with commercial equipment or supply industries.

Why Join Us?

• Opportunity to independently drive impactful marketing initiatives.
• Collaborative yet autonomous work environment.
• Career advancement opportunities and professional development.
• Comprehensive group insurance and access to an on-site gym.

How to Apply: Please send your resume along with a brief cover letter detailing your relevant experience and interest in this position to jlaxson@lavanett.ca

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