Job Description

We are looking for a skilled and strategic Marketing Planner to join our team. As a Marketing Planner, you will play a key role in developing, executing, and optimizing marketing strategies that align with our brand’s goals and drive customer engagement. If you have a passion for strategy, data-driven decisions, and creative marketing, we’d love to have you on board.

Key Responsibilities:

• Develop comprehensive marketing plans that align with company goals, target audiences, and industry trends.
• Conduct market research to understand customer needs, competitor activities, and market opportunities.
• Collaborate with cross-functional teams (creative, digital, sales, and product) to ensure alignment on marketing initiatives and campaign objectives.
• Develop content strategies and messaging that resonate with the target audience and drive brand awareness.
• Analyze the effectiveness of marketing campaigns, track key performance indicators (KPIs), and make data-driven recommendations for optimization.
• Plan and manage marketing budgets, ensuring that resources are allocated efficiently to maximize ROI.
• Identify and recommend new marketing channels and opportunities to enhance customer acquisition and retention.
• Stay updated with industry trends and innovations to incorporate best practices into marketing strategies.
• Support the development and execution of seasonal and product-specific marketing campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 3-5 years of experience in marketing planning, strategy development, or a related role.
• Strong analytical skills with experience in market research, data analysis, and campaign performance tracking.
• Ability to develop and execute effective marketing strategies across digital and traditional channels.
• Excellent communication and presentation skills, with the ability to collaborate effectively with internal teams and external partners.
• Familiarity with marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot, social media analytics).
• Creative and innovative thinking with a focus on achieving business goals.
• Strong project management skills and the ability to handle multiple projects simultaneously.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunities for career development and professional growth.
• Health insurance, paid time off, and other employee benefits.
• A dynamic and collaborative work environment that fosters creativity and innovation.
• Flexible working arrangements to support work-life balance.

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