Job Description

About the Company

Canada Royal Milk is the only producer of infant formula in Canada, manufacturing quality products from Canadian cow and goat milk, ensuring the highest quality and nutritional value for our customers.

We are a company with a multicultural workforce that is committed to diversity and inclusion. Our team members value and embrace different perspectives and new ideas.

What We Offer

The opportunity to build and grow a progressive company, competitive wages, and extended health benefits.

What We Look For

Curiosity, commitment to learning, and a winning mindset. 

About the Role

Reporting jointly to the Marketing Manager and Sales Director , the Retail Marketing Supervisor is responsible for the development, execution, and management of all retail marketing activities across major retail chains nationwide. This role oversees retail marketing from A to Z, ensuring alignment with overall business and marketing strategies while optimizing budget allocation to achieve defined KPIs.

The Retail Marketing Supervisor will act as the primary liaison between Canada Royal Milk and retail partners, including retailer-owned agencies. The role involves strategic planning, negotiation, execution of in-store and online promotional activities, and ongoing performance analysis. The incumbent will also lead competitive intelligence efforts related to retail promotions, ensuring Canada Royal Milk remains competitive in pricing, offers, and promotional tactics.

This role requires a proactive, strategic thinker with strong negotiation skills, budget management expertise, and the ability to respond swiftly to emerging market opportunities. Collaboration with internal marketing teams and external creative agencies is essential to leverage and develop impactful retail marketing assets.

Job Requirements

Applicants must be legally entitled to work in Canada and have strong English language skills. The ability to read and understand written English and communicate in English both spoken and in writing is a requirement of the job.

• Post-secondary degree or diploma in Marketing , Business Administration , Commerce , or a related field.
• Experience :
• Minimum 3-5 years of experience in retail marketing, trade marketing, or a similar role, preferably within FMCG or CPG sectors.
• Proven experience working with major retail chains and managing retail promotions and budgets.

· Compliance :

Work in accordance with OHSA regulations, internal policies, and procedures.

Key Duties and Responsibilities

· Retail Marketing Strategy & Planning

• Develop and implement retail marketing strategies and tactical plans aligned with overall marketing and business objectives.
• Assess and allocate marketing budgets for retail activities to ensure optimal ROI and delivery of KPIs.
• Align retail initiatives with broader brand positioning and marketing campaigns.

· Retailer Collaboration & Negotiation

• Serve as the main point of contact for retail chains and their internal agencies.
• Negotiate promotional opportunities, budgets, and value-added initiatives with retail partners.
• Foster strong relationships to secure advantageous placements and visibility for Canada Royal Milk products.

· Campaign Execution & Management

• Coordinate and oversee the execution of in-store and online promotional activities.
• Ensure timely delivery of creative assets by working with internal teams and external agencies.
• Adapt campaigns based on retailer-specific requirements and emerging opportunities.

· Budget Ownership

• Manage the full retail marketing budget, ensuring efficient spend aligned with strategic priorities.
• Monitor expenditures, forecast spending, and report on budget utilization.

· Performance Analysis

• Track, analyze, and report on the effectiveness of retail marketing campaigns.
• Provide insights and recommendations for continuous improvement.

· Competitive Intelligence

• Conduct regular market scans to monitor competitor retail promotions, pricing strategies, discount depth, and promotional tactics.
• Deliver reports with actionable insights to inform strategy and maintain competitive advantage.

· Cross-Functional Collaboration

• Work closely with the internal marketing team to leverage existing creative assets.
• Brief and coordinate with external agencies when custom creative development is required.
• Ensure alignment between marketing, sales, and other relevant departments to support retail execution.

· Agility & Opportunity Management

o Respond quickly to ad-hoc promotional opportunities presented by retailers.

o Propose and implement tactical initiatives to capitalize on market trends or retailer-driven events.

Skills and Qualifications

• Strong understanding of retail marketing dynamics and retailer collaboration models.
• Excellent negotiation and relationship management skills.
• Proficiency in budget management and ROI analysis.
• Solid analytical abilities to assess campaign performance and market trends.
• Ability to manage multiple projects in a fast-paced environment with shifting priorities.
• Familiarity with in-store marketing , online retail promotions , and shopper marketing tactics.
• Strong communication skills, both written and verbal.
• Proficiency in Microsoft Office Suite ( Excel , PowerPoint , Word ) for reporting and presentations.
• Experience working with external creative agencies and internal stakeholders.
• Proactive, strategic thinker with a problem-solving mindset .

· Knowledge of competitive analysis techniques, including price tracking and promotional benchmarking.

Knowledge, Skills, and Abilities

• Demonstrated ability to handle confidential information with discretion.
• Strong organizational skills with the ability to prioritize tasks effectively.
• Adaptability to evolving retail landscapes and promotional trends.
• Collaborative mindset with strong interpersonal skills to engage cross-functional teams.

· Ability to work independently and take ownership of retail marketing initiatives.

Working Conditions

The standard office hours are Monday through Friday, 8:30 am to 5:30 pm. Most of the work occurs during regular weekday office hours. However, as an international company with frequent interaction with head office, hours of work involved may vary to accommodate differences in time zones. Flexible hours are required and may include evening and week-end hours.

This job operates in office and food manufacturing setting. Travel may be required, both within Canada and internationally.

Covid-19 Vaccination Policy

The health and safety of our employees and customers is a top priority for Canada Royal Milk. Therefore, applicants will only be considered who are fully vaccinated, subject to human rights considerations and recognized medical exemptions.

Commitment to Diversity & Inclusion

We strive to build a team that reflects the diversity of the community we work in, and encourage applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as 2SLGBTQI, veterans, and people with disabilities. 

If we can make this easier through accommodation in the recruitment process, please contact us at careers@canadaroyalmilk.com .

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