Job Description

Diversity lives here. Ethnicity Matters is a team of multicultural marketing experts that bring brands to diverse and new Canadian buyers in strategic and meaningful ways. We focus on educating, researching, gathering insights, and producing award-winning creative and marketing media to our clients’ brands for the ever-growing Canadian multicultural market. We’re savvy, passionate, non-traditional, powerful and have our finger on the pulse of what matters now to ethnic communities. If this sounds like you and you want to make a difference in the booming area of ethnic marketing, we would love to hear from you – our team is growing!

Who you are

You are well-versed with paid media strategy encompassing 360 degree media planning with dedication to innovating and knowledge sharing. Experienced in Digital planning including Programmatic, Direct Digital Buys and Social Media. You have an excellent track record of helping grow client accounts based on exceeding goals, proactive opportunity identification, and excellent service. You enjoy helping others be the best they can be by providing strategic support and meaningful coaching as needed. You have Digital Media Planning and Optimization skills of at least 4-5 years. 

What you’ll do

You will be responsible for strategizing, implementing, managing and improving the paid media strategy and campaigns for key blue-chip clients. You will play a critical role in continuously elevating not only your performance, but the performance of the team through strategic leadership, innovation coaching, and training. 

Key expectations are:

• Manage, develop and provide strategic Media recommendations and plans to clients. Ensure you exceed client objectives, produce high-quality work, actively propose new strategies, and keep up with industry best practices and trends. Familiar with Performance marketing with experience in plan optimization.
• Strategize and manage highly optimized paid Media campaigns for clients across both Traditional media and Digital. You will be proficient in Digital planning and Social platforms including Facebook. 
• Grow deep client relationships built on trust, strong communication, and proactivity. Work with clients to identify needs and opportunities aligned with their business objectives and audiences. Actively make new recommendations to improve client performance and grow your accounts. Contribute to high client retention and satisfaction.
• Manage monthly spends and forecast campaign results to ensure a high ROI.
• Actively lead process improvement and the adoption of new technology and trends.

Job Qualifications:

• Media, Advertising management diploma or degree. Marketing Management background will be considered as well, provided you have at least 3 years of experience in Digital Media Planning. 
• Fluency in reading and writing in English. Reading/writing fluency in Punjabi or Hindi is an asset.
• Previous roles should have had a focus on high-performance paid media strategies across multiple clients ideally, but not limited to the Canadian media market.
• Proven success in managing innovative paid media strategies across both Traditional and Digital channels, consistently exceeding client goals and growing client relationships.
• Certifications from Google and experience managing Google products such as DV360 and Campaign Manager preferred
• Good analytical and problem-solving skills. Is a go-to expert when it comes to both technical aspects and strategy.
• Strong communication and presentation skills to develop and maintain close relationships with clients as well as team members.
• Confidence and experience in leading client communication and bringing your ideas forward.
• Strong organizational skills and the ability to multitask, prioritize and meet deadlines. Able to separate what needs to be done from what can be done, focusing on the 20% of activities that generate 80% of the results.

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