Job Description

Job title: Sales and Education Executive

Reports to: National Sales & Education Manager

Brand: NARS Cosmetics

Direct reports: Freelancers

Company overview

Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled technology, Shiseido’s mission is to identify new, richer sources of value and use them to create beauty in the lives and cultures of those it serves.

At Shiseido, we hold a traditional Japanese value of “Omotenashi”, the spirit of welcoming and care that cannot be translated in words. Through this spirit, we practice thoughtfulness, dedication to the needs of others and meticulous attention to every aspect of our products and service.

Brand Overview

NARS Cosmetics is a cosmetics and skin care company with various multi-use beauty products and is now a subsidiary of Shiseido.

Job purpose

The Sales and Education Executive is responsible for sales planning and execution, managing accounts, and motivating their team of retail beauty consultants within the assigned region.

The individual in this role will provide strategic, operational and creative leadership to assigned retail accounts. Key responsibilities include development and execution of strategies to achieve retail and net sales plans.

Duties and responsibilities

Sales Planning & Execution

• Achieve retail sales targets for assigned brands and accounts by partnering with retail management, motivating and managing sales staff and implementing marketing initiatives.
• Maximize profit contribution by increasing sales, managing expenses and negotiating retailer support.
• Collaborate and execute successful events as mandated by the brand

NARS Education

Through in-person or virtual personal/group sessions and events, you will use your artistry skills, brand knowledge and product expertise to ensure that each customer, BA and retailer partner walks away with understanding the NARS vision and brand authority. Engaging customers with rich brand history, tips and tricks and NARS icons to build brand loyalty.

• Lead French education sessions including local/regional NSO
• Maintain high engagement with NARS Digital Studio
• Leverage provided tools to uphold NARS education standards
• Support local activations

Account Service

• Provide exceptional service to assigned store accounts
• Work with store management teams to analyze the retail results and identify opportunities to develop the business to achieve and exceed sales plans
• Conduct formal quarterly/monthly business review in key accounts
• Conduct seasonal marketing presentations to all accounts
• Plan and execute special events to create animation

Motivating Retailer Beauty Consultants

• Manage, mentor, and develop Beauty Consultants/freelance members in all assigned stores
• Be the lead representative of Beauty Consultants by being responsible for Shiseido Omotenashi standard
• Maximize job satisfaction, increase productivity and reduce turnover rate
• Provide in-store coaching of business skills and product knowledge
• Actively manage and review retailer/region specific KPIs
• Manage regional gratis, BA gifts, samples, collateral and other consumer facing tools

Uphold the Shiseido Brand Values and Management Principles

• Represent the brand image and uphold the brand standards in corporate and retail settings
• Communicating the Shiseido story and corporate culture
• Strong proactive, reactive and creative problem-solving abilities to evolve with market

Qualifications

• University Degree or College Diploma in Business related disciplines
• Preferred experience as an MUA
• Strong leadership, analytical, negotiating, and organizational abilities
• Minimum 5 years retail sales experience ideally in the cosmetic industry
• Valid driver’s license and the ability to travel to all assigned accounts
• Excellent computer skills including Microsoft Outlook, Excel, Word, and PowerPoint
• Bilingual (French/English) required to service accounts and communicate with head office in Markham, Ontario
• Prior experience working at Sephora or in a similar beauty retail environment is an asset
• Must be detail oriented and ability to multi-task
• Excellent organizational skills

Trust 8 Competencies

Below is a list of Trust 8 Competencies designed to help employees at Shiseido Americas succeed as the company continues to evolve and innovate.

1. Think Big: Adapt a big-picture perspective. Deliver new values through creativity.
2. Take Risks: Embrace Risk, Practice “Trial and Error and Trial”.
3. Hands On: Consider Front-line realities when making decisions. Take the lead from end to end
4. Collaborate: Leverage the diverse capabilities of colleagues.
5. Be Open: Create an environment that encourages everyone to speak up.
6. Act with Integrity: Be sincere and humble at all times.
7. Be Accountable: Commit to the goal. Take accountability for the execution.
8. Applaud Success: Create a culture that celebrates success.

We value the diversity of the people we hire and serve. Shiseido Canada is an equal opportunity employer. If you require accommodation during the recruitment process, please advise, so that suitable accommodation can be made. We can be reached at hr@shiseidoca.com.

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