Job Description
Position Summary
The Senior Student Recruitment Officer plays a critical role in promoting and maintaining a strong student enrollment base for a private secondary school in Ontario. This position is responsible for overseeing all aspects of the admissions process and implementing effective recruitment strategies to attract and enroll a diverse and talented student population around the world. Occasional overseas travelling would be required.
Key Responsibilities
Recruitment Strategy
- Develop and execute a comprehensive recruitment strategy to attract and engage a diverse pool of qualified applicants at middle and high school levels
- Identify and cultivate relationships with feeder schools, educational consultants, and other relevant organizations to increase the school's visibility and attract potential students
- Represent the school at educational fairs, conferences, and community events to promote the institution and engage with prospective families
- Collaborate with the marketing and communications team to develop targeted marketing materials and digital campaigns to enhance the school's brand and attract prospective students
Admissions Events and Outreach
- Plan, organize, and oversee admissions events, including open houses, information sessions, and campus tours, to showcase the school's facilities, programs, and community
- Coordinate outreach efforts to prospective families, including personalized communications, follow-ups, and providing relevant information and support throughout the admissions process
- Liaise with faculty, staff, and students to involve them in the admissions process and ensure their participation in recruitment events and initiatives
- To commit the annual admission target and secure the retention of new applications
Admissions Management
- Develop and implement comprehensive admissions policies and procedures in line with the school's mission and enrollment goals
- Manage the entire admissions process, including application review, interviews, and decisions, ensuring a seamless and efficient experience for prospective students and their families
- Collaborate with faculty, staff, and administrators to assess applicants' qualifications and fit with the school's academic, extracurricular, and community values
- Maintain accurate records of applicant data and statistics to track enrollment trends and inform strategic decision-making
Enrollment Analysis and Reporting:
- Monitor and analyze enrollment data, trends, and market conditions to assess the effectiveness of recruitment strategies and inform decision-making
- Generate regular reports on enrollment metrics, applicant demographics, and conversion rates to provide insights to the school's leadership team
- Collaborate with the finance and budgeting department to develop enrollment projections and forecasts for resource allocation and planning purposes
Position Requirements
Academic & Experience Requirements
- Bachelor's degree in a relevant field (e.g., Education, Marketing, Business Administration)
- Ten years of experience in admissions and recruitment in education sector, preferably in a secondary school or higher education setting
Knowledge & Competency Requirements
- Strong sense of business acumen
- Strong knowledge of the Ontario education system and admissions requirements
- Excellent communication and interpersonal skills, with the ability to engage and build relationships with diverse stakeholders
- Strong organizational and project management abilities, with a keen attention to detail
- Data-driven mindset with the ability to analyze and interpret enrollment data
- Proficiency in using admissions management systems, databases, and Microsoft Office Suite
- Familiarity with digital marketing tools and social media platforms is an asset
- Occasional overseas business trips are required
Desirable Requirements
- University guidance counselling knowledge
- Knowledge in IB curriculum
Job Tags
Overseas,