Job Description

About FashionSprout

FashionSprout exists to make style effortless, personal, and affordable. We believe self-expression through fashion should be easy, stylish, and accessible—without the stress or splurge. We help customers find their unique style through curated collections, fashion inspiration, and budget-friendly alternatives to high-end trends.

Role Overview

We are seeking a Social Media Specialist to own and execute our social media strategy across Pinterest, Facebook, Instagram, and Email Marketing. This person will be responsible for planning, creating, and optimizing content to drive engagement, brand awareness, and traffic to our website.

This role requires someone who moves fast, understands numbers, and can execute and iterate quickly. You will be responsible for content strategy, execution, performance tracking, and optimization across platforms.

Key Responsibilities

Content Planning & Execution

• Develop and execute a weekly social media content calendar .
• Create engaging content that aligns with brand values and marketing goals.
• Engage in Pinterest keyword research to optimize content visibility.
• Test and iterate various content formats (videos, carousels, shoppable posts, Idea Pins).
• Develop trend-based, seasonal, and promotional content that aligns with brand values.
• Leverage user-generated content (UGC) to highlight real customer experiences.

Community Engagement & Brand Building

• Respond to comments on social media platforms to encourage conversations.
• Run interactive content such as polls, Q&A, and engagement-based posts.
• Partner with nano-influencers to drive community engagement and credibility.

Performance Tracking & Optimization

• Track key social media metrics weekly (Pinterest clicks, Facebook engagement, reach, website traffic from social).
• Analyze content performance and adjust strategies quickly based on data.
• Share weekly performance reports with actionable insights.
• Test different post timings, formats, and content types to improve reach and engagement.

Additional Responsibilities

• Work with the team to curate and optimize product selection for social media promotion.
• Manage email marketing campaigns featuring promotions, styling guides, and product highlights.
• Optimize subject lines and CTAs for maximum conversion in email campaigns.
• Align social media promotions with key brand events and sales calendar.
• Collaborate with the team to develop SEO-optimized content for social and web.

Required Qualifications

• 2+ years of experience in social media management, digital marketing, or content strategy.
• Proven ability to execute a social media plan across multiple platforms.
• Strong understanding of social media metrics and the ability to adjust strategy accordingly.
• Experience with Pinterest marketing, Facebook content strategy, and influencer collaboration .
• Familiarity with content planning tools and scheduling software (Later, Hootsuite, Buffer, or similar).
• Basic experience with email marketing tools (Mailchimp, Klaviyo, or similar) is a plus.
• Creative thinker with the ability to produce engaging, on-brand content .
• Data-driven mindset – must understand engagement rates, conversion tracking, and optimizing based on insights.
• Self-starter who can move fast and adapt quickly .

Mindset & Work Ethic

• Speed, adaptability, and ownership – You don’t wait for engagement; you create it.
• Execution-focused – Every post must serve a goal: engagement or traffic.
• Self-sufficient & resourceful – You find answers, test, and iterate.
• Proactive problem solver – You analyze what works and improve accordingly.

Application Process

Interested candidates should submit:

• Resume to support@fashionsprout.com
• Portfolio or samples of past social media work
• A brief summary of one campaign you successfully executed and its results

Final Thought

• This is a fast-paced role where execution, tracking, and continuous improvement are key. If you love social media, understand data, and are eager to help build a brand from the ground up— we want to hear from you!

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