Job Description

Social Media Marketing Specialist will manage the social media presence to boost brand awareness, engage target audiences, and drive results. This role will focus on creating compelling content, analyzing performance metrics, and staying updated on the latest trends.

Key Responsibilities:

• Develop and execute social media strategies aligned with business goals.
• Create, schedule, and manage engaging content across platforms.
• Analyze metrics, report on performance, and optimize campaigns.
• Engage with followers, respond to inquiries, and grow online communities.
• Run paid ad campaigns and manage budgets.
• Collaborate with teams to align efforts with broader marketing campaigns.
• Stay up to date on social media trends and emerging platforms.

Required Skills:

• Experience managing social platforms and creating digital campaigns.
• Proficiency in design tools (Canva, Adobe) and scheduling tools (Hootsuite, Buffer).
• Strong writing, creative, and analytical skills.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• 5+ years of experience in social media management or digital marketing.

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