Job Description

Charter One works with schools across the country to provide all-inclusive education management services. At Charter One we pride ourselves on our thorough knowledge of charter school operations, academics, finance, human resources, information technology, marketing, and more. We handle the day-to-day work so that client school boards can focus on governance and policy issues to be sure that the vision and mission of the school are being carried out properly.

The Southeast Social Media Specialist is responsible for managing and executing social media strategies that drive brand awareness, engagement, and positive community interactions across various platforms. This role involves content creation, community management, analytics tracking, and collaboration with internal teams to ensure the brand’s social media presence aligns with organizational goals.

Responsibilities Include but are not limited to:

• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to act.
• Set up and optimize company & school pages within each platform to increase the visibility of company’s social content.
• Collaborate with other departments to manage reputation, identify key players and coordinate actions.
• Ensure that all social media content aligns with the brand’s voice, tone, and values.
• Monitor brand mentions and respond appropriately to maintain a positive brand image.
• Monitor social media metrics and analytics to track the performance of campaigns and content.
• Keep abreast of the latest trends and best practices in social media marketing.
• Address client inquiries, complaints, and feedback received through social media channels promptly and professionally.
• Other duties as assigned.

Required Skills/Abilities:

• Strong writing and editing skills with a keen eye for detail
• Proficiency in social media management tools
• Experience with social media analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Analytics)
• Knowledge of brand reputation management and online community engagement

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or related field.
• Pass applicable Background check
• At least 2–3 years of experience in social media marketing, with a strong understanding of platformslike Facebook, Instagram, Twitter, LinkedIn, etc.

Preferred Qualifications:

• Master’s degree in Marketing, Communications, Public Relations, Digital Media, or related field.
• Familiarity with SEO and content optimization strategies.
• Strong understanding of paid social media advertising and campaign management (e.g., Facebook Ads, Instagram Ads)

Charter One offers a competitive salary that is individually determined based on education and experience. We offer health benefits, paid time off, and 401k investment options including employer contributions.

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