Job Description

Position Summary:

The Consumer Insights & Reporting Manager will play an important role in leading SECA’s strategy and operations related to insights and research across business and marketing divisions from ideation through to measurement and reporting. As the subject matter expert, you will champion the insights and research function and ensure key learnings and best practices are democratized across the organization.

This role will require you to work cross functionally with marketing, business, ecommerce, and Samsung Headquarter / Regional teams to understand and develop Samsung’s insight and research capabilities and use this knowledge to appropriately implement and evolve the program. Through your expertise in research and analysis, you will be required to not only share key actionable business and marketing insights, but lead the recommendation and ideation of impactful plans in collaboration with key business and marketing team stakeholders.

Leading our agency and research partners, you will deliver this through multiple tools including custom and syndicated research studies, brand tracking, path to purchase analysis, and analyzing multiple sources of data to understand impacts of our marketing initiatives including category, online and retail. You will also be responsible to collect, analyze and report on KPI’s, and use primary and secondary analysis to develop insights that will contribute to plans that will lead to improved customer experiences and ROI.

This role will require a strong understanding of qualitative and quantitative research tools and the application of these tools and techniques across primary, syndicated and secondary research. This role will require development of analytical and multi-variate models, strong hands-on experience of triangulating information from multiple sources to drive action oriented insights.

Essential Duties and Responsibilities:

Consumer, Shopper and Category Insights (50%)

• Lead all Brand equity tracking, MMM and ongoing research projects
• Deep understanding of consumers, shoppers and their attitudes, needs and behaviours
• Ensure robust consumer insights through the integration of various customer data sources – custom, tracking, internal market data, syndicated research – to provide a comprehensive understanding of the consumer
• Develop BAS annual and bi-annual presentations ensuring data accuracy and clarity of insights
• Manage research requests across multiple internal stakeholders including, Brand Marketing, Business and Leadership teams
• Gather consumer, competition, category data across different sources to create an Insights Hub for teams to access insights
• Support with consumer, category and brand insights to share with category Brand leads and participate in the IMC planning process
• Work with Manager to develop frameworks for measuring, reporting and analyzing campaign results for all marketing initiatives
• Work in close collaboration with external agencies to track campaign performance using brand lift studies and maintain a repository of learning
• Co-ordinate with GMC CMI team, and North American counterparts to adopt best practices around market research initiatives
• Lead and guide all research and insights agencies and partners
• Maintain working knowledge of industry best practices and changes in analytics tools and research techniques
• Effectively communicate ongoing work and successes achieved

Reporting Operations and Analytics (50%)

• Work Across Divisions (Social / Paid Digital / CRM) to understand reporting requirements
• Contextualize observed behavior vs market / social listening / macro trends – using Sprinklr and similar social media listening tools.
• Oversee tracking and reporting across ongoing digital marketing campaigns. Analyze and deliver measurable insights from web / digital marketing channels.
• Create dashboard of key metrics and correlate these metrics to lead meaningful inferences for business
• Strong analytical skills and demonstrated ability to draw conclusions and extract meaningful insights from data
• Manage ad-hoc requests and proactively analyze marketing data for key findings
• Support Cross Functional teams in weekly, monthly, quarterly category, culture and consumer reports and presentations by monitoring and summarizing 3rd party reports and trends

Requirements:

Education:

• Bachelor’s degree preferably in economics, statistics, mathematics, marketing or higher required

Experience:

• 5+ years’ experience in Market Research, Insights, Planning along with good knowledge of Qualitative and Quantitative research tools
• Expert knowledge (including report generation) of Adobe Analytics/Omniture, Google Analytics 360, Report Builder, Data Feeds etc.
• Experience with dashboard and visualization tools (e.g. Tableau, Looker) is necessary.

Knowledge:

• Strong analytical skills: must have a demonstrated track record of excellence in analytics
• Strong quantitative skills, with an ability to analyze and interpret complex sets of data
• Experience working collaboratively as part of a cross-functional team
• Strong Microsoft Excel skills, including pivot tables and chart creation
• Strong understanding of Microsoft PowerPoint, and experience developing insightful presentations
• Detail-oriented, organized and able to work on multiple projects over the course of a day and accurately set expectations regarding timing and deliverables
• Ability to make sound decisions in a timely manner based on the appropriate balance of data, by asking the right questions, at the right time, to uncover findings and drive relevant action
• Naturally curious with sharp critical thinking skills
• Excellent project management skills, a sense of urgency, with the ability to multi-task

Strong attention to detail

Samsung is an equal employment opportunity employer.

Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.

We thank you for your interest in working for Samsung. Only candidates selected for an interview will be contacted.

Please note that we reserve the right to remove or modify job postings at any time.

Job Tags

Similar Jobs